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Digital Analytics

By: Jumin Kamki

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eBook | 8 February 2017

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eBook

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SALIENT FEATURES OF BOOK • Easy to understand language with simple real life examples.• Primarily focused on Ecommerce and Retail industry. • Stepwise explanation of very basic to the complex of the statistical analysis. • All examples are solved using R and Excel or both. • Step by Step description of Pentaho BI Implementation - ETL, Report, OLAP & Dashboard. • Comprehensive coverage of topics including Probability Theories, Operation Analytics, Digital Marketing, BI Implementation, Web Analytics, Forecasting, Customer Analytics & Optimization. Application focus on current Digital Analytics Practices.