Development Communication Sourcebook

Module 1. The value-added of development communication : What communication? ; The value-added of development communication in programs and projects ; Ten key issues about (development) communication -- Understanding the scope and uses of development communication -- The operational framework of the development communication division -- Module 2. Reflections on the theory and practice of development communication : Setting common ground on key terminology ; Development and communication: an overview ; A different take on development communication applications ; Combining theory with practice: the multitrack model -- Module 3. Development communication methodological framework and applications : Principles and methodology fundamentals of the four-phase framework ; Phase 1. Communication-based assessment ; Communication-based assessment toolbox ; Phase 2. Communication strategy design ; Communication strategy design toolbox ; Phase 3. Implementing the communication program ; Communication toolbox for implementation ; Phase 4. Communication for monitoring and evaluation ; Communication toolbox for monitoring and evaluation -- Module 4. Development communication services and operations at the World Bank : Introduction: Development communication services and experiences at the World Bank ; Part I. DevComm scope and service lines : The development communication division scope and service lines ; Part II. The world of practice: some experiences : Development communication to fight poverty through poverty reduction strategy papers ; Community radio: supporting local voices through the airwaves ; Disability and development: what role for communication? ; How a multilateral institution builds capacity in strategic communication ; Assessing the impact of development communication -- Appendix : The Rome consensus.