Decoding Robots

By: Prathamesh Khedekar

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Hardcover | 4 February 2026

At a Glance

Hardcover
384 Pages

Dimensions(cm)
22.86 x 15.24 x 2.54

Hardcover

$156.75

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Book Overview

A majority of robotics companies fail within the first few years of launch. The failure rate in this sector remains exceptionally high, yet each year thousands of talented engineers and founders enter the field, often unaware of the technical, operational, and commercial risks that can push even well-funded teams into the so-called "valley of death."

This book captures those lessons for the next generation of robotics founders, engineers, and investors-people who are brave enough to build robots for the real world. Drawing on hands-on experience building and scaling robotic systems across the United States, the United Kingdom, and Australia, working with startups and Fortune 100 clients, the author offers a firsthand look at what it takes to build and deploy robots in real-world environments.

From engineering to sales, and from marketing to field operations, the book examines the core risks that derail most robotics companies and the lessons learned in practice. Readers will also learn how companies such as Amazon, Boston Dynamics, and Tesla approach many of these risks when bringing modern robots and humanoids to life at scale.

Beyond field lessons and case studies, the author introduces a structured, step-by-step framework for managing these risks across the robotics lifecycle. For founders, the framework provides concrete guidance on fundraising, go-to-market execution, operations, engineering leadership, and talent building. For engineers, it offers a structured path for developing deep professional expertise and securing a strong position within the robotics industry.

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