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Deadly Spin : An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans - Wendell Potter

Deadly Spin

An Insurance Company Insider Speaks Out on How Corporate PR Is Killing Health Care and Deceiving Americans

By: Wendell Potter

eText | 9 November 2010 | Edition Number 1

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A behind the scenes look at how a huge portion of our absurd healthcare spending actually bankrolls a propaganda campaign and lobbying effort focused on protecting one thing: profits.

A former senior VP of CIGNA, Wendell Potter made national headlines with his scorching testimony before the Senate panel on health care reform. He explained how health insurers make promises they have no intention of keeping, how they flout regulations designed to protect consumers, and how they skew political debate with multibillion-dollar PR campaigns designed to spread disinformation.

Potter had walked away from a six-figure salary and two decades as an insurance executive because he could no longer abide the routine practices of an industry where the needs of sick and suffering Americans take a backseat to the bottom line. The last straw: when he visited a rural health clinic and saw hundreds of people standing in line in the rain to receive treatment in stalls built for livestock.

Potter shows how relentless PR assaults play an insidious role in our political process anywhere that corporate profits are at stake-from climate change to defense policy. Deadly Spin tells us why-and how-we must fight back.

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Non-FictionMedicineMedicine in GeneralPublic Health & Preventive MedicinePolitics & GovernmentCentral GovernmentCentral Government PoliciesHealth Systems & ServicesAccounting & FinanceFinanceInsurance & Actuarial StudiesBusiness & Management
Sales & MarketingPublic RelationsFamily & HealthHome Nursing & Caring

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