David Meerman Scott

"Nobody cares about your products (except You)"

David Meerman Scott is an internationally acclaimed sales and marketing strategist whose high-energy presentations are a treat for the senses. That he's spoken on all seven continents and in 40 countries to audiences of the most respected firms, organizations and associations underscores the value he brings to audiences.

What topics and genres does David Meerman Scott write about?

He writes business and marketing books focused on sales, real-time customer engagement, content marketing, storytelling, agile selling, and using data to grow organizations. He also covers historical case studies of marketing efforts.

Which of his books are the most well known?

Notable titles include Tuned In; World Wide Rave; Marketing the Moon; and The New Rules of Sales and Service.

Are his books practical guides or more academic?

His books are practical and strategy oriented, offering actionable techniques for marketing, sales and communications rather than academic theory.

Is there a recommended place to start for new readers?

Start with a book that matches your immediate need. For spreading ideas and viral tactics try World Wide Rave. For sales and customer engagement, The New Rules of Sales and Service is a good entry. Tuned In is useful for identifying business opportunities and breakthroughs.