David A. Yovanno

"When a consumer has already gotten on board with one brand, that existing relationship represents existing trust. A brand partnership acts as a referral into that circle of trust"

David A. Yovanno is the CEO of impact.com, a company that provides the de facto open operating system for the partnership economy and a place that has become a hub of research and thought leadership in the emerging partnerships channel. Under Dave’s leadership, Impact supports, expands, and optimizes healthy partnerships among brands, agencies, publishers, and creators of all types, sizes, and markets.

Dave has been providing strategic leadership to SaaS companies in the marketing technology sector for more than two decades, serving previously as CEO of Marin Software, a San Francisco-based global leader in paid search SaaS technology; as President, Technology Solutions of Conversant, a diversified marketing services company; and as CEO of Gigya, a customer identity management platform. He has also served on the board of the Interactive Advertising Bureau and as a lieutenant and CIO in the United States Navy.

What topics and genres does David A. Yovanno write about?

His work focuses on business and technology topics, especially the partnership economy, brand and agency partnerships, marketing technology, and SaaS leadership and strategy.

Who is the intended audience for his books and writing?

Business leaders, marketers, brand managers, agency and publisher professionals, platform operators, and anyone interested in partnership strategy and marketing technology.

Where should I start when reading his work?

Begin with his pieces that address the partnership economy and partnership strategies; look for his most recent business or thought leadership publications on partnerships and marketing technology.

Are his books part of a series or are they standalone works?

There is no indication that his publications form a fiction series; his output appears to be standalone business and thought leadership works.

Has he received awards for his writing?

No awards are mentioned in the provided information. For award details, consult publisher listings, bibliographic databases, or official author communications.