Data Driven

How Performance Analytics Delivers Extraordinary Sales Results

Author: Jenny Dearborn

Narrated by: Elizabeth Lundy

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At a Glance

Format
Digital Audiobook

Duration
04:50.19

Published: 8th September 2022

Digital Audiobook

$20.99

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Engaging and informative, the book tells the story of a newly hired chief of sales officer as she seeks under intense pressure to turn the sales function around and how they use data and analytics to drive this turnaround. The second half of each of these chapters will offer insightful commentary and practical teaching from the author on the points raised in the story. Chapter nine lays out the Predictive Action Model step-by-step in a how-to manner and wraps up the story. By the time they have finished the book, readers will have a practical understanding about how to utilize big data and predictive analytics to transform their own corporate sales function.