Console Wars

Sega Vs Nintendo - and the Battle that Defined a Generation

By: Blake Harris

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eBook | 13 June 2014 | Edition Number 1

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300 Pages

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In 1990 Nintendo had a virtual monopoly on the video game industry. Sega, on the other hand, was a faltering arcade company with big aspirations and even bigger personalities. But that would all change with the arrival of Tom Kalinske, a man who knew nothing about video games and everything about fighting uphill battles. His unconventional tactics, combined with the blood, sweat and bold ideas of his renegade employees, transformed Sega and eventually led to a ruthless David-and-Goliath showdown with rival Nintendo.

The battle was vicious, relentless and highly profitable, eventually sparking a global corporate war that would be fought on several fronts: from living rooms and schoolyards to boardrooms and Congress. It was a once-in-a-lifetime, no-holds-barred conflict that pitted brother against brother, kid against adult, Sonic against Mario, and the US against Japan.

Console Wars is the underdog tale of how Kalinske miraculously turned an industry punchline into a market leader. It's the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, birth a $60 billion dollar industry.

Industry Reviews

A riveting story full of colorful characters. While the story is presented as a series of contrasts-Nintendo vs. Sega, Mario vs. Sonic -it's also a fascinating, even illuminating, history of the video game industry as seen through the experiences of two influential companies and a host of participants, ending with the advent of the fifth generation consoles. This is an essential read for any interested in the evolution of video games, and the rise and fall of Sega.