"Click Trigger" explores the psychology behind why some emails capture attention while others go unnoticed. Drawing from neuroscience, behavioral economics, and communication research, Dr. Elias Vance explains how the human brain evaluates subject lines, sender cues, visual design, and calls to action in a matter of seconds. The book breaks down the emotional and cognitive processes that influence whether a reader decides to open, read, or respond to a message.
The book is designed for marketing teams and communication professionals who want to improve engagement by understanding how people think and make decisions in digital environments. It examines common psychological triggers such as dopamine-driven anticipation, curiosity gaps, loss aversion, and cognitive ease, and shows how these principles can be applied ethically in email communication.
Listeners will learn how layout, color choices, and narrative structure influence perception; how automated sequences can maintain attention using concepts like the Zeigarnik Effect and the Endowed Progress Effect; and how to build trust through transparency, empathy, and clear messaging. The book also addresses the differences between ethical persuasion and manipulative tactics, offering guidance for long-term relationship building in corporate communication.
"Click Trigger" provides a research-based framework for creating messages that resonate with readers and lead to more meaningful engagement. It aims to help professionals move beyond surface-level tactics and understand the deeper psychological patterns shaping modern email behavior.
