Choice-Based Conjoint Analysis

Models and Designs

By: Damaraju Raghavarao, James B. Wiley, Pallavi Chitturi

Write A Review

eText | 3 August 2010 | Edition Number 1

At a Glance

Format
ePUB

eText

$354.20

or 4 interest-free payments of $88.55 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.