Bounded Rationality

The Adaptive Toolbox

By: Gerd Gigerenzer

Write A Review

Paperback | 26 July 2002

At a Glance

Paperback
394 Pages

Age
18+

Dimensions(cm)
0.1 x 0.1 x 0.1

Paperback

RRP $105.00

$77.99

26%OFF

or 4 interest-free payments of $19.50 with

Ships in 25 to 30 business days

In a complex and uncertain world, humans and animals make decisions under the constraints of limited knowledge, resources, and time. Yet models of rational decision making in economics, cognitive science, biology, and other fields largely ignore these real constraints and instead assume agents with perfect information and unlimited time. About forty years ago, Herbert Simon challenged this view with his notion of "bounded rationality." Today, bounded rationality has become a fashionable term used for disparate views of reasoning.This book promotes bounded rationality as the key to understanding how real people make decisions. Using the concept of an "adaptive toolbox," a repertoire of fast and frugal rules for decision making under uncertainty, it attempts to impose more order and coherence on the idea of bounded rationality. The contributors view bounded rationality neither as optimization under constraints nor as the study of people?s reasoning fallacies. The strategies in the adaptive toolbox dispense with optimization and, for the most part, with calculations of probabilities and utilities. The book extends the concept of bounded rationality from cognitive tools to emotions; it analyzes social norms, imitation, and other cultural tools as rational strategies; and it shows how smart heuristics can exploit the structure of environments.

Industry Reviews

Bounded Rationality constitutes a milestone in the development of a framework for understanding human cognition.

-- Robert Kurzban * Contemporary Psychology *

Shipping

	Standard Shipping	Express Shipping
Metro postcodes:	$9.99	$14.95
Regional postcodes:	$9.99	$14.95
Rural postcodes:	$9.99	$14.95

Orders over $79.00 qualify for free shipping.

How to return your order

At Booktopia, we offer hassle-free returns in accordance with our returns policy. If you wish to return an item, please get in touch with Booktopia Customer Care.

Additional postage charges may be applicable.

Defective items

If there is a problem with any of the items received for your order then the Booktopia Customer Care team is ready to assist you.

For more info please visit our Help Centre.

You Can Find This Book In

Non-Fiction Mathematics Optimisation Game Theory Economics Economic Theory & Philosophy Psychology Cognition & Cognitive Psychology Intelligence & Reasoning Business & Management Management & Management Techniques

List of Participants
Rethinking Rationality
What is Bounded Rationality?
The Adaptive Toolbox
Fast and Frugal Heuristics for Environmentally Bounded Minds
Evolutionary Adaptation and the Economic Concept of Bounded Rationality -- A Dialogue
Group Report: Is there Evidence for an Adaptive Toolbox?
The Fiction of Optimization
Preferential Choice and Adaptive Strategy Use
Comparing Fast and Frugal Heuristics and Optimal Models
Group Report: Why and When Do Simple Heuristics Work?
Emotions and Cost-benefit Assessment: The Role of Shame and Self-esteem in Risk taking
Simple Reinforcement Learning Models and Reciprocation in the Prisoner's Dilemma Game
Imitation, Social Learning, and Preparedness as Mechanisms of Bounded Rationality
Decision Making in Superorganisms: How Collective Wisdom Arises from the Poorly Informed Masses
Group Report: Effect of Emotions and Social Processes on Bounded Rationality
Norms and Bounded Rationality
Prominence Theory as a Tool to Model Boundedly Rational Decisions
Goodwill Accounting and the Process of Exchange
Group Report: What is the Role of Culture in Bounded Rationality?
Subject Index
Name Index
Table of Contents provided by Publisher. All Rights Reserved.

Bounded Rationality

The Adaptive Toolbox

At a Glance

Paperback

Industry Reviews

Shipping

How to return your order

Defective items

You Can Find This Book In

More in Management & Management Techniques

Micro-Habits

Tiny Changes That Supercharge High Performance

Playing to Win, Expanded with Bonus HBR Articles

How Strategy Really Works

The 12 Week Year

Get More Done in 12 Weeks than Others Do in 12 Months

Geopolitical Alpha

An Investment Framework for Predicting the Future

Tested: Reflections and conversations on leadership and resilience with Julia Gillard, Nedd Brockmann & Prof. Richard Scolyer, FINALIST at the Aust

The remarkable power of resolve

Where the Light Gets In

Simple, playful and profound perspective shifts to change your life for fans of Brene Brown, Mel Robbins, James Clear

The Act of Leadership

A Playbook for Leading with Humility, Clarity and Purpose

The Narrative Edge

Authentic Storytelling that Meets the Moment

Outwitting the Devil®

The Secret to Freedom and Success

The Infinite Game

From the bestselling author of Start With Why

Coaching Habit

Say Less, Ask More & Change the Way You Lead Forever

The Fearless Organization

Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth

Red Brick Thinking

Make Space. Find Focus. Move Forward.

Essentialism

The Disciplined Pursuit of Less

Trump

The Art of the Deal

The Art of Gathering

How We Meet and Why It Matters

Stillness is the Key

An Ancient Strategy for Modern Life

Designing Your Life

Build the Perfect Career, Step by Step

Extreme Ownership

The Art of War

Arcturus Silkbound Classics

Find Your Why

A Practical Guide for Discovering Purpose for You and Your Team

Multipliers, Revised And Updated

How the Best Leaders Make Everyone Smarter

Legacy of the Lions

Lessons in Leadership from the British & Irish Lions

The Thinking Machine

Jensen Huang, Nvidia, and the World's Most Coveted Microchip

This product is categorised by