The day after I finished Sebastian Faulks’s astonishing new novel I sat down to a few episodes of Mad Men. In one of his many moments of boozy insight, Don Draper offers this pearl of advertising wisdom to his protégé Peggy Olson: ‘You are the product. You feeling something. That’s what sells.’ This quote momentarily shattered my nostalgia-fuelled swoonfest as I realised that this is exactly ho... Read more