China, India and the rest of Asia is the world's most exciting and dynamic business environments. It's also the most complicated and risky.
Can an individual investor or company not just survive but thrive? Big in Asia, the best selling guide to business in Asia by Michael Backman and Charlotte Butler, provides an unrivalled quantity of practical advice, real case studies and examples on how to do this - how to become Big in Asia.
It combines management school theory with the grit of Asian corporate realities. And unlike almost every other business and management guide, it is a book written "for" Asia with due consideration to the regional variations "within" Asia.
About the Author
Michael Backman specialises in Asian corporate practice. He also analyses the behaviour of Asian governments. He has a firmly established reputation for telling it like it is. He is the author of several books including the international bestseller Asian Eclipse: Exposing the Dark Side of Business in Asia, which was named by The Economist as one of the finest non-fiction books of the year. He is also an engaging conference speaker and columnist. He writes a regular Asian business column for the Melbourne Age newspaper. He has lived and worked in Asia.
Charlotte Butler is head of research at the INSEAD-Euro-Asia Comparative Research Centre. Her extensive research output over the last fifteen years has centred on a range of management issues in Europe and Asia-Pacific. In particular, her field-based work focuses on the growth of entrepreneurial firms and the influence of cross-cultural issues on joint ventures in the region. She has published over 50 case studies that are used by both Asian and western companies for executive training. and led several Workshops on business writing. In 2001 and again in 2005, her cases were prize winners in international competitions She is the co-author of Managers and Mantras and author of Dare to Do, which charts the evolution of a leading Asian conglomerate.
Industry Reviews
'Many firms come to Asia without understanding its inner workings. This is dangerous, and they need help. This book provides such help with remarkable clarity and a mass of evidence. The authors have spent years accumulating the knowledge and insights that saturate the text, and they present their advice in a way which practitioners can relate to, directly and easily. This is a very hands-on guide to the core understandings needed to cope with the challenges of Asian complexities in business. Few books convey so well the real worlds of this dynamic and newly expanding region.' - Gordon Redding, Director, Euro-Asia Centre, INSEAD, France 'With meticulous analysis and lively writing, Backman and Butler show where the pitfalls and opportunities exist in the many markets of Asia. It's a useful guide to anyone interested in doing business - or already working - in the region, containing information and insights hard to find elsewhere.' - Justin Doebele, Senior Editor, Fobes Global, Singapore 'Don't read this book if you prefer to cling to your long-cherished prejudices about why we find it so tough to succeed in Asia. These tales from the the eastern front provide clear-headed and pragmatic explanations of all those things about Asian business which have been baffling you for years. It is packed full of real-life examples of the strategies which worked - and the ones which ended in disaster. For those who are embarking on an assignment in Asia, this book could save you a lot of pain - and a lot of money. For those of us who have already been in Asia for a few years, Big in Asia is still full of surprising revelations. It's also a real pleasure to read.' - Brian Dawes, General Manager, Al-Ahlia Industrial Projects, Kuwait, formerly Managing Director, Quintiles China; Managing Director, ICI Asiatic Chemicals, Thailand Of the author The brilliant young writer on regional business strategies. - Rowan Callick, Australian Financial Review 'The book is a rarity, a handy short cut to wisdom about working in the world's fastest growing region.' - Rowan Callick, Australian Financial Review 'Overall, this work is well written, integrative, and easy to understand. Highly recommended.' - J.W. Leonard, Choice
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