Big Data Analytics in Banking

Name: Big Data Analytics in Banking
Brand: Logan Tremblay
Price: 13.99 AUD
Availability: OnlineOnly

Author: Logan Tremblay

Narrated by: Digital Voice Archie G

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At a Glance

Format
Digital Audiobook

Duration
07:02.15

Published: 22nd December 2024

Digital Audiobook

$13.99

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This audiobook is narrated by a digital voice.

Big data analytics in banking refers to the use of vast amounts of structured and unstructured data to enhance decision-making, improve customer service, and optimize operations. With the rise of digital banking, financial institutions now have access to an unprecedented amount of data from customer transactions, online behavior, social media, and market trends. By analyzing this data, banks can gain valuable insights into customer preferences, risk profiles, and emerging market opportunities. This allows them to offer personalized financial products, predict customer needs, and identify potential fraud or credit risks more effectively.