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Behavior Computing : Modeling, Analysis, Mining and Decision - Longbing Cao

Behavior Computing

Modeling, Analysis, Mining and Decision

By: Longbing Cao (Editor), Philip S. Yu (Editor)

Hardcover | 12 April 2012

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'Behavior' is an increasingly important concept in the scientific, societal, economic, cultural, political, military, living and virtual worlds. Behavior computing, or behavior informatics, consists of methodologies, techniques and practical tools for examining and interpreting behaviours in these various worlds. Behavior computing contributes to the in-depth understanding, discovery, applications and management of behavior intelligence. With contributions from leading researchers in this emerging field Behavior Computing: Modeling, Analysis, Mining and Decision includes chapters on: representation and modeling behaviors; behavior ontology; behaviour analysis; behaviour pattern mining; clustering complex behaviors; classification of complex behaviors; behaviour impact analysis; social behaviour analysis; organizational behaviour analysis; and behaviour computing applications. Behavior Computing: Modeling, Analysis, Mining and Decision provides a dedicated source of reference for the theory and applications of behavior informatics and behavior computing. Researchers, research students and practitioners in behavior studies, including computer science, behavioral science, and social science communities will find this state of the art volume invaluable.
Industry Reviews

Jair Merlo, Accenture, S£o Paulo, Brazil

Excerpts from full review posted Oct 12 2012 to Computing Reviews [Review #: CR140595 (1302-0087)]

...In spite of the spectrum of subjects and diversity of authors, the book's editors have been extremely successful in providing coherent and integrated content...

After a thorough depiction of the theoretical state of the art in behavior modeling, chapter 4 offers a gold mine for practitioners: a semi-Markovian algorithm for user behavior analysis that is very easy to grasp, even for novices, and implemented in ActiveX...

Part 4 continues to explore applications of behavior computing with a plethora of diverse cases that illustrate the importance of this novice discipline.

The book provides valuable knowledge for both academia and industry.

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