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Augmented Reality - Unboxing Tech's Next Big Thing

Unboxing Tech's Next Big Thing

By: Mark Pesce

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Hardcover | 6 November 2020 | Edition Number 1

At a Glance

Hardcover
160 Pages

Dimensions(cm)
14.4 x 22.2 x 2.1

Hardcover

RRP $103.95

$97.75

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Slated as âthe next big thing in techâ, augmented reality promises to take the screen out of our hands and wrap it around the world via âsmart spectaclesâ. As a pervasive, invisible interface between the world and our senses, AR offers unparalleled capacity to reveal hidden digital depths, but it also comes at a cost to our privacy, our property, and our reality.

In this crucial and provocative book, Mark Pesce draws on over thirty yearsâ experience to offer the first mainstream exploration of augmented reality. He discusses the exciting and beneficial features of AR as well as the issues and risks raised by this still-emerging technology â" a technology that moulds us by shaping what we see and hear.

Augmented Reality is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology. As the book reveals, reality - once augmented - will never be the same.

Industry Reviews

“This is the story of how we came to live in an increasingly augmented reality and what this might mean for the future of being human, told by one of this technology’s most brilliant and playful pioneers. Thrilling, scary, hopeful, and required reading.”
Douglas Rushkoff, author of Present Shock: When Everything Happens and Team Human

“A must-read for those who are both fascinated by digital technology and fearful of its implications. Mark makes a deeply technical topic accessible to any reader, and catalogs the key insights and innovations that led to where we are now: on the cusp of the most significant technological advancement in history-- and possibly the most dangerously invasive and manipulative tool ever created.”
Tony Parisi, VR pioneer and Head of AR/VR Ad Innovation at Unity Technologies

“an expansive and holistic picture of how augmented reality works as a system of machines.”
ARPost

“a must-read.”
The Connector

“fascinating”
ZD Net

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