Audience Transformations

Shifting Audience Positions in Late Modernity

By: Nico Carpentier

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eText | 31 July 2013 | Edition Number 1

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The concept of the audience is changing. In the twenty-firstcentury there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our social relations. This book embeds these transformations in a societal, cultural, technological, ideological, economic and historical context, avoiding a naive privileging of technology as the main societal driving force, but also avoiding the media-centric reduction of society to the audiences that are situated within. Audience Transformations provides a platform for a nuanced and careful analysis of the main changes in European communicational practices, and their social, cultural and technological affordances.

Industry Reviews

'An impressively argued attempt to bridge conventional divisions between economics and other areas of social theory' William Outhwaite (Sussex University, UK)