Applied Discourse Analysis

Popular Culture, Media, and Everyday Life

By: Arthur Asa Berger

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eText | 6 January 2017

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This book, written in an accessible style and illustrated with drawings by the author and with many other images, discusses the basic principles of discourse theory and applies them to various aspects of popular culture, media and everyday life. Among the topics it analyzes are speed dating, advertising, jokes, language use, myths, fairy tales and material culture.