PART I: THE BIRTH OF THE APP 1 Chapter 1: Introduction 3
Th ere's Gold in Th em Hills 4
App Store Roulette 5
Challenges with the App Store 6
Th e App Community 8
Th e Siren Call 10
Why I Wrote Appillionaires 11
Where Will the Market Take Us? 11
Th e Band of Dreamers 14
Summary 15
Chapter 2: Th e Rise of the App 17
Apple's False Start 18
Taking a Journey Back in Time 22
Finding a Carrier Was the Th ing 23
Summary 23
Chapter 3: A Bedroom Revolution 25
Birth of the App Store 25
What Apple Learned from the First Successful Apps 28
A Renaissance in Gaming 33
Summary 35
Chapter 4: Th e Gold Rush 37
A Taste of Success 37
Feeling the Appillionaire Buzz 39
Th e Fallacy of Easy Money 40
Summary 41
Chapter 5: Th e First Million 43
A Box of Delights 43
Th e Boy Genius 45
Th e Hacker Army Grows 47
Apps Invade by Stealth 49
Th e Bedroom Programmer Awakes 51
Summary 57
PART II: THE APPILLIONAIRES 59
Chapter 6: Doodle Jump 61
Croatian Dreams 62
Bubblewrap 64
If at First You Don't Succeed . . . 67
Tic Tac Toe 69
A Hand-Built Look and Feel 72
Doodle Jump Is Born 74
Doodle Jump 2 Is Born 83
How Doodle Jump Changed Th eir Lives 87
Summary 90
Chapter 7: Harbor Master 91
Romancing the App 92
Harbor Master Is Born 95
Behind the Scenes 101
Summary 103
Chapter 8: Pocket God 105
A Basic Start 106
Dropping Out 107
Hardware Secrets 109
How to Play God 110
Th e Evolution of Pocket God 114
Th e Life and Times of Castelnuovo 116
Th e Public's Reaction 118
Luck Is Part of the Formula 119
Summary 120
Chapter 9: StickWars 123
Defending the Castle 124
A Life at Sea 129
Summary 131
Chapter 10: Angry Birds 133
A Global Hit 134
52nd Time Lucky 135
A Rich History of Flying Animals 139
Bigger than the iPhone 142
Setting the App Standard 145
Summary 146
PART III: THE APP REVOLUTION 149
Chapter 11: From Bedroom to Boardroom 151
A Golden Age 151
An Escape from Corporate Tyranny 152
Invasion of the Body Snatchers 159
Summary 162
Chapter 12: Life in the Trenches 165
An Expensive Game 166
Trust-Fund Fantasies 170
Feeding Time 176
A Wicked Game 178
A Special Time in History 184
Th e Patent Th reat 190
Summary 191
Chapter 13: Th e Future of the App 193
Th e Changing of the Guard 194
What Makes a Killer App? 195
Summary 199
