Get Free Shipping on orders over $79
Aids : A Communication Perspective - Timothy Edgar

Aids

A Communication Perspective

By: Timothy Edgar, Mary Anne Fitzpatrick, Vicki S. Freimuth

eText | 6 December 2012 | Edition Number 1

At a Glance

eText


$108.89

or 4 interest-free payments of $27.22 with

 or 

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In order to achieve a clearer understanding of these two facets of the prevention process, this book examines the interplay of the messages individuals receive about AIDS at the public level and the messages exchanged between individuals at the interpersonal level.

The specific purpose of the book is to provide a theoretical and conceptual foundation for understanding the pragmatic concerns related to the AIDS crisis in the United States and other parts of the world. The book represents the first systematic examination of how theory informs our understanding of AIDS and communication processes. Contributors explore the issues from a variety of theoretical and conceptual viewpoints. Their goal is to stimulate thought which will lead to the pragmatic application of the ideas presented.

The chapters focus on four general communication concerns:
* interpersonal interaction as it relates to choices individuals make about safer sex practices,
* theory and practice of public campaigns about AIDS,
* intercultural issues, and
* critical and descriptive approaches for understanding news coverage of AIDS.

on
Desktop
Tablet
Mobile

Other Editions and Formats

Paperback

Published: 9th December 2011

More in Communication Studies

Ecological Feelings : A Rhetorical Compendium - Joshua Trey Barnett

eBOOK

Reading Media : How to Do Textual Analysis - Jonathan Gray

eBOOK

Practically Speaking - J. Dan Rothwell

eTEXT

Free Speech and Neoliberalism : Art, Culture, Education - Dr. Asbjørn Skarsvåg Grønstad

eBOOK