#ImStaying

Good Thoughts. Good Words. Good Deeds. The unspoken impact of the #ImStaying movement

By: Natasha M. Freeman

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eBook | 1 July 2020

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In September 2019, Cape Town-based entrepreneur Jarette Petzer posted a video on Facebook. It was an emotional recognition of the difficulties faced by South Africa, as well as a heartfelt plea to nurture everything he loves about this country. Friends suggested that Petzer start a Facebook page to continue the conversation, and #ImStaying was born. Within weeks, 400 000 South Africans of every race, socio-economic and political background joined the page to tell their stories of everyday life - of beauty, of hardship and the magnificence of their fellow citizens - and to share stories across cultural barriers, which many had never crossed before. By the end of December 2019, the page had more than a million followers, and it continues to grow. Adhering to the maxim 'Good Thoughts. Good Words. Good Deeds.', #ImStaying is about South Africans creating social cohesion through storytelling - reaching out to each other to inspire real change in the country they love and want to see succeed, and shaping a new future out of a painful past. This book provides another platform for the diverse voices and stories of the #ImStaying movement, as well as giving an overview of how this uniquely South African group came about and why it's so important.