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Web Marketing That Works : Confessions from the Marketing Trenches - Adam Franklin

Web Marketing That Works

Confessions from the Marketing Trenches

Paperback

Published: 13th March 2014
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Practical tips on using the web to boost your business, no matter what business you're in

Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.

  • Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web
  • Covers web strategy, execution, content marketing, and social media
  • Includes 33 free, downloadable templates
  • Written by the founders of Bluewire Media, one of Australia's top web marketing firms

Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead-starting right now.

REVIEW SNAPSHOT®

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Web Marketing That Works
 
5.0

(based on 4 reviews)

Ratings Distribution

  • 5 Stars

     

    (4)

  • 4 Stars

     

    (0)

  • 3 Stars

     

    (0)

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100%

of respondents would recommend this to a friend.

Pros

  • Deeply informative (4)
  • Easy to understand (4)
  • Expert author (4)
  • Great insights (4)
  • Deserves multiple readings (3)

Cons

    Best Uses

    • Reference (4)

    Reviewed by 4 customers

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    Displaying reviews 1-4

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    (1 of 1 customers found this review helpful)

     
    5.0

    Excellent content, well written, current

    By Sharyn

    from Melbourne, Australia

    About Me Everyday Reader

    Verified Buyer

    Pros

    • Deeply Informative
    • Deserves Multiple Readings
    • Easy To Understand
    • Expert Author
    • Great Insights
    • Well Written

    Cons

      Best Uses

      • Reference

      Comments about Web Marketing That Works:

      Interested in content marketing.

      Comment on this review

      (1 of 1 customers found this review helpful)

       
      5.0

      A must-read for any business owner

      By Terry Chadban

      from Port Macquarie, NSW.

      About Me Bookworm

      Pros

      • Deeply Informative
      • Deserves Multiple Readings
      • Easy To Implement
      • Easy To Understand
      • Expert Author
      • Free Templates
      • Great Insights
      • Well Written

      Cons

        Best Uses

        • Business Owners
        • Reference

        Comments about Web Marketing That Works:

        This is a must-read for any business owners contemplating marketing their business online. It contains step by step instructions, with actual examples, on what works and what doesn't.

        The book also comes with over thirty fill in the blanks templates to help you implement every step of the strategy.

        Comment on this review

        (1 of 1 customers found this review helpful)

         
        5.0

        Inbound Marketing Revealed

        By Scott B.

        from Toowoomba Qld , AU

        About Me Casual Reader

        Verified Reviewer

        Pros

        • Broad Appeal
        • Deeply Informative
        • Deserves Multiple Readings
        • Easy To Understand
        • Expert Author
        • Great Insights
        • Real Experiences Exposed
        • Well Written

        Cons

          Best Uses

          • Reference

          Comments about Web Marketing That Works:

          This is a blow by blow, under the covers look at a real business that has achieved results with inbound marketing. Adam and Toby hold nothing back in detailing their experiences in growing their start-up business. It's an easy read with bite sized chunks that you can read straight through or refer to relevant sections as required. There are also loads of free templates and reference materials included.

          Comment on this review

          (1 of 1 customers found this review helpful)

           
          5.0

          A smart, current and clever book

          Pros

          • Broad Appeal
          • Deeply Informative
          • Easy To Understand
          • Expert Author
          • Great Insights

          Cons

            Best Uses

            • Business Read
            • Reference

            Comments about Web Marketing That Works:

            This is a great book by two of the best in the game. It brings a lot of online topics together and helps any business owner to get clear and strategic about making the most of their digital marketing and communication. A must read I think and a book I certainly recommend.

            Comment on this review

            Displaying reviews 1-4

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            Foreword by David Meerman Scott xv

            About the authors xix

            Acknowledgements and thanks xxi

            First and foremost xxv

            Our story and why you need this book xxv

            Bonus 33 free templates xxxiii

            Part I: How it all works 1

            1 Your web universe: content, web and inbound marketing 3

            Part II: Strategy 13

            2 Web strategy: defining your buyer personas 15

            3 Flagship content: the cornerstone of your web marketing 23

            4 Content marketing: know, like and trust 31

            Part III: Building home base 37

            5 Web marketing metrics and reporting ROI 39

            6 Building your own website 45

            7 Landing pages: design, psychology and leads 63

            Part IV: Content creation 75

            8 Email marketing: the ultimate tool for web marketers 77

            9 From blogging to content marketing: attracting leads, not just readers 89

            10 Video, audio and image publishing: YouTube, webinars, infographics and podcasts 103

            11 Publishing content and finding your editorial rhythm 113

            Part V: Getting found 123

            12 Search and keywords: search engine optimisation 125

            13 PR on the web: influencer outreach 137

            14 The secret to online is offline: events and speaking 149

            15 How to sell online while keeping your integrity 161

            Part VI: Social media 171

            16 Social media in action: strategy and guidelines 173

            17 LinkedIn: the essential social network for business 187

            18 Facebook: a gold mine for marketers 197

            19 Twitter: a communication revolution 207

            Part VII: The future 221

            20 The road ahead 223

            Index 225

            ISBN: 9780730309277
            ISBN-10: 0730309274
            Audience: General
            Format: Paperback
            Language: English
            Number Of Pages: 264
            Published: 13th March 2014
            Dimensions (cm): 22.8 x 15.3  x 1.3
            Weight (kg): 0.38
            Edition Number: 1