People Analytics

Using data-driven HR and Gen AI as a business asset

By: Cole Napper

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eText | 3 August 2025 | Edition Number 1

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How can you turn HR data into insights that boost business performance?

People Analytics by Cole Napper is a practical guide for HR managers, business partners and mid-career professionals who want to use data, analytics and AI to deliver measurable value across the organization.

Written by a leading voice in the field, the book explains how to integrate people analytics into daily decision-making, from building robust HR data infrastructure to applying ethical, AI-driven insights. Drawing on real-world examples from Toyota, PepsiCo, Lightcast, Booster and FedEx, it provides a clear roadmap for building capability and confidence in data-led HR.

You'll learn how to:
- Design a people analytics function that supports strategic business goals
- Build high-quality HR data systems for accurate, reliable insights
- Apply AI and generative AI to enhance analysis and forecasting
- Use analytics ethically to improve talent decisions and workforce planning

With practical models, step-by-step guidance and proven real-world examples, People Analytics equips mid-career professionals to turn HR data into a competitive advantage, helping you make smarter decisions and demonstrate the strategic value of your role.

Themes include: people analytics, HR data strategy, AI in HR, ethical analytics, data-driven decision-making