Make It Memorable

Writing and Packaging Visual News with Style

By: Bob Dotson

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eText | 16 October 2015 | Edition Number 2

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"All the cutting edge technology I learned in college—typewriters, film splicers, glue—is now in a museum; the one thing that hasn't changed is how to tell a visual story."—Bob Dotson Make It Memorable provides a distinctly different, hands-on introduction to the craft of visual storytelling. Many texts have been written to help people master the changing technology of journalism; here, Bob Dotson teaches readers how best to tell a story once they do. This second edition of Dotson's classic book offers dozens of new tips for the digital age and a step-by-step explanation of how to find and create all kinds of visual stories under tight deadlines. In addition to new scripts annotated with behind-the-scenes insights and structural comments, the book includes links to online videos of all the story examples. There is no other text quite like it. Additional videos that can be utilized for class assignments and exercises are available on www.nbclearn.com/makeitmemorable.