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Jenni Romaniuk: Is word-of-mouth more powerful in China?

Learn the fundamentals of buyer behaviour and branding. Guest post by Jenni Romaniuk. Read more

by Booktopia Guest Blogger | May 26, 2016 1 comment

branding business Byron Sharp China How Brands Grow How Brands Grow: Part 2 Jenni Romaniuk marketing word of mouth