Bertelsmann

A Transnational Media Service Giant

By: Mandy Tröger, Jörg Becker

Write A Review

eText | 29 September 2022 | Edition Number 1

At a Glance

Format
ePUB

eText

$45.09

or 4 interest-free payments of $11.27 with

Instant online reading in your Booktopia eTextbook Library *

Why choose an eTextbook?

Instant Access *

Purchase and read your book immediately

Read Aloud

Listen and follow along as Bookshelf reads to you

Study Tools

Built-in study tools like highlights and more

* eTextbooks are not downloadable to your eReader or an app and can be accessed via web browsers only. You must be connected to the internet and have no technical issues with your device or browser that could prevent the eTextbook from operating.

This book analyzes one of the largest media conglomerates worldwide, the Bertelsmann Corporation.

Analyzing its history, its corporate divisions and international business relations, the book focuses on the dominant role of Bertelsmann in international media - and media services - in Europe, the U.S., Latin America, and China. Addressing a broad readership interested in issues of media ownership, journalism and policy work, this book shows how issues of media ownership and corporate power are closely connected to issues of beyond media, namely politics, consulting, services and financial transactions. The book also draws parallels to other major media conglomerates and their attempts to influence communication infrastructures and policies on national and international levels, helping readers to understand the broader structural relations and power mechanisms at play in the global media market.

The book will be of interest primarily to scholars in the fields of global media studies, international communication studies, and the critical political economy of media and communication.