Introduction
Four core principles of successful innovation
Principle 1: Chapter 2: Build Innovations around Experiences
Nike
Principle 2: Chapter 4: Think of Innovations as Systems
Healthcare system
Principle 3: Chapter 3: Cultivate an Innovation Culture
Innovation culture in organizations
Principle 4: Adopt a Disciplined Innovation Planning Process
Integrating innovation processes
A model of the design innovation process
The Design Innovation Process with seven distinct modes of activity
Process is non-linear
Process is iterative
Seven modes of the design innovation process
Mode 1: Sense Intent
Mode 2: Know Context
Mode 3: Know People
Mode 4: Frame Insights
Mode 5: Explore Concepts
Mode 6: Frame Solutions
Mode 7: Realize Offerings
Understanding methods
Mode 1: Sense Intent
Sense Intent: Mindset
Mindset: Sensing changing conditions
Mindset: Seeing Overviews
Mindset: Foreseeing trends
Mindset: Reframing problems
Mindset: Forming an intent
Sense Intent: Methods
1.01 Buzz Reports
1.02 Popular Media Scan
1.03 Key Facts
1.04 Innovation Source Book
1.05 Trends Expert Interview
1.06 Keyword Bibliometrics
1.07 Ten Types of Innovation Framework
1.08 Innovation Landscape
1.09 Trends Matrix
1.10 Convergence Map
1.11 From . . . To Exploration
1.12 Initial Opportunity Map
1.13 Offering-Activity-Culture Map
1.14 Intent Statement
Mode 2: Know Context
Know Context: Mindset
Mindset: Knowing Context History
Mindset: Understanding Frontiers
Mindset: Seeing System Overviews
Mindset: Understanding Stakeholders
Mindset: Using Mental Models
Know Context: Methods
2.01 Contextual Research Plan
2.02 Popular Media Search
2.03 Publications Research
2.04 Eras Map
2.05 Innovation Evolution Map
2.06 Financial Profile
2.07 Analogous Models
2.08 Competitors-Complementors Map
2.09 Ten Types of Innovation Diagnostics
2.10 Industry Diagnostics
2.11 SWOT Analysis
2.12 Subject Matter Experts Interview
2.13 Interest Groups Discussion
Mode 3: Know People
Know People: Mindset
Mindset: Observing Everything
Mindset: Building empathy
Mindset: Immersing in daily life
Mindset: Listening openly
Mindset: Looking for problems and needs
Know People: Methods
3.01 Research Participant Map
3.02 Research Planning Survey
3.03 User Research Plan
3.04 Five Human Factors
3.05 P.O.E.M.S.
3.06 Field Visit
3.07 Video Ethnography
3.08 Ethnographic Interview
3.09 User Pictures Interview
3.10 Cultural Artifact
3.11 Image Sorting
3.12 Experience Simulation
3.13 Field activity
3.14 Remote Research
3.15 User Observations Database
Mode 4: Frame Insights
Frame Insights: Mindsets
Mindset 1: Exploring Systems
Mindset 2: Looking for Patterns
Mindset 3: Constructing Overviews
Mindset 4: Identifying Opportunities
Mindset 5: Developing Guiding Principles
Frame Insights: Methods
4.01 Observations to Insights
4.02 Insights Sorting
4.03 Observation Queries
4.04 User Response Analysis
4.05 ERAF Systems Diagram
4.06 Descriptive Value Web
4.07 Entities Position Map
4.08 Venn Diagram
4.09 Tree / Semi-lattice Diagram
4.10 Symmetric Clustering Matrix
4.11 Asymmetric Clustering Matrix
4.12 Activity Network
4.13 Insights Clustering Matrix
4.14 Semantic Profile
4.15 User Groups Definition
4.16 Compelling Experience Map
4.17 User Journey Map
4.18 Summary Framework
4.19 Design principles generation
4.20 Analysis Workshop
Mode 5: Explore Concepts
Explore Concepts: Mindset
Mindset 1: Challenging assumptions
Mindset 2: Standing in the future
Mindset 3: Exploring concepts at the fringes
Mindset 4: Seeking clearly added value
Mindset 5: Narrating stories about the future
Explore Concepts: Methods
5.01 Principles to Opportunities
5.02 Opportunity Mind Map
5.03 Value Hypothesis
5.04 Persona Definition
5.05 Ideation Session
5.06 Concept Generating Matrix
5.07 Concept Metaphors and Analogies
5.08 Role-play Ideation
5.09 Ideation Game
5.10 Puppet Scenario
5.11 Behavioral Prototype
5.12 Concept Prototype
5.13 Concept Sketch
5.14 Concept Scenarios
5.15 Concept Sorting
5.16 Concept Grouping Matrix
5.17 Concept Catalog
Mode 6: Frame Solutions
Frame Solutions: Mindset
Mindset: Conceiving Holistic Solutions
Mindset: Conceiving Options
Mindset: Making Value Judgments
Mindset: Envisioning Scenarios
Mindset: Structuring Solutions
Frame Solutions: Methods
6.01: Morphological Synthesis
6.02: Strategy Table
6.03: Concept Evaluation
6.04: Prescriptive Value Web
6.05: Concept Linking Map
6.06: Foresight Scenario
6.07: Solution Diagram
6.08: Solution Storyboard
6.09: Solution Enactment
6.10: Solution Prototype
6.11: Solution Evaluation
6.12: Solution Roadmap
6.13: Solution Database
6.14: Synthesis Workshop
Mode 7: Realize Offerings
Realize Offerings: Mindset
Mindset 1: Reiterating Prototypes
Mindset 2: Evaluating in Reality
Mindset 3: Defining Strategies
Mindset 4: Implementing in Reality
Mindset 5: Communicating Vision
Realize Offerings: Methods
7.01 Strategy Roadmap
7.02 Platform Plan
7.03 Strategy Plan Workshop
7.04 Pilot Development and Testing
7.05 Implementation Issues Matrix
7.06 Competencies Plan
7.07 Team Formation Plan
7.08 Vision Statement
7.09 Innovation Brief
