+612 9045 4394
 
CHECKOUT
$7.95 Delivery per order to Australia and New Zealand
100% Australian owned
Over a hundred thousand in-stock titles ready to ship
YouTube : Online Video and Participatory Culture - Jean Burgess

YouTube

Online Video and Participatory Culture

Paperback Published: 27th July 2018
ISBN: 9780745660196
Number Of Pages: 180

Share This Book:

Paperback

RRP $31.95
$22.25
30%
OFF
In Stock
Enter an Australian post code for delivery estimate

Earn 45 Qantas Points
on this Book

Since launching as a website for everyday video-sharing in 2005, YouTube has become one of the world’s most powerful digital media platforms. Originally published in 2009 when YouTube was only four years old, this book was the first to systematically investigate its cultural impacts and politics, highlighting the productive tensions between its amateur community rhetoric and its commercial media logics.

Since then, YouTube has grown as a platform and matured as a company. Its business model is built on coordinating the interests of and extracting value from its content creators, audiences, advertisers and media partners, in a commercial setting where YouTube now competes with other powerful social media and streaming television platforms. Meanwhile, YouTube’s diverse communities of content creators, who developed the platform’s most distinctive cultural forms and genres, have strong ideas and interests of their own.

While preserving the original edition’s forensic analysis of YouTube’s early popular culture and uses, this fully revised and updated edition weaves fresh examples, updated theoretical perspectives and comparative historical insights throughout each of its six chapters. Burgess and Green show how, over its more than a decade of existence, YouTube’s dual logics of commerciality and community have persisted, generating new genres of popular culture, new professional identities and business models for the media industries, and giving rise to ongoing platform governance challenges.

The book is essential reading for anyone interested in the contemporary and future implications of digital media platforms and will be particularly valuable for students and scholars in media, communication and cultural studies.

Industry Reviews

"A decade ago, Burgess and Green documented the co-creation by tech innovators, business and the public of an extraordinary platform for participatory culture. Now, they tell the equally fascinating story of how what happened next, in an account that combines rigorous research and rich insights into a hugely influential yet profoundly "unstable object of study."
Sonia Livingstone, London School of Economics and Political Science

"YouTube examines the participatory conditions that enable consumers of content to become producers, and in so doing, abandon rigid boundaries that have long divined how we understand media content. This book is about the future of media. Read this and forever leave your assumptions about what TV was and might have been behind."
Zizi Papacharissi, University of Illinois at Chicago

ISBN: 9780745660196
ISBN-10: 0745660193
Series: DMS - Digital Media and Society
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 180
Published: 27th July 2018
Publisher: Polity Press
Country of Publication: GB
Dimensions (cm): 21.0 x 14.8  x 1.5
Weight (kg): 0.28
Edition Number: 1
Edition Type: Revised

Earn 45 Qantas Points
on this Book