Yours in Sisterhood

Ms. Magazine and the Promise of Popular Feminism

By: Amy Erdman Farrell

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Paperback | 21 September 1998

At a Glance

Paperback
248 Pages

Edition Type
New edition

Dimensions(cm)
23.5 x 15.24 x 1.91

Paperback

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In the winter of 1972, the first issue of Ms. magazine hit the newsstands. For some activists in the women's movement, the birth of this new publication heralded feminism's coming of age; for others, it signaled the capitulation of the women's movement to crass commercialism. But whatever its critical reception, Ms. quickly gained national success, selling out its first issue in only eight days and becoming a popular icon of the women's movement almost immediately. Amy Erdman Farrell traces the history of Ms. from its pathbreaking origins in 1972 to its final commercial issue in 1989. Drawing on interviews with former editors, archival materials, and the text of Ms. itself, she examines the magazine's efforts to forge an oppositional politics within the context of commercial culture. While its status as a feminist and mass media magazine gave Ms. the power to move in circles unavailable to smaller, more radical feminist periodicals, it also created competing and conflicting pressures, says Farrell. She examines the complicated decisions made by the Ms. staff as they negotiated the multiple--frequently incompatible--demands of advertisers, readers, and the various and changing constituencies of the feminist movement. An engrossing and objective account, Yours in Sisterhood illuminates the significant yet difficult connections between commercial culture and social movements. It reveals a complex, often contradictory magazine that was a major force in the contemporary feminist movement. |Traces the history of Ms. magazine through its final commercial issue in 1989, with particular focus on the tensions between its feminist stance and commercial culture.

Industry Reviews

Farrell s well-researched, carefully crafted book would be an excellent textbook or supplemental reading for courses dealing with women in media."Journalism and Mass Communication Quarterly" Farrell 's well-researched, carefully crafted book would be an excellent textbook or supplemental reading for courses dealing with women in media."Journalism and Mass Communication Quarterly" Farrell_s well-researched, carefully crafted book would be an excellent textbook or supplemental reading for courses dealing with women in media."Journalism and Mass Communication Quarterly" Farrella[s well-researched, carefully crafted book would be an excellent textbook or supplemental reading for courses dealing with women in media."Journalism and Mass Communication Quarterly" Farrells well-researched, carefully crafted book would be an excellent textbook or supplemental reading for courses dealing with women in media."Journalism and Mass Communication Quarterly" ï¿½This bookï¿½ belongs in all academic libraries as well as public libraries with women's studies collections."Library Journal" "FarrellUs well-researched, carefully crafted book would be an excellent textbook or supplemental reading for courses dealing with women in media."Journalism and Mass Communication Quarterly"" A pleasure to read and an important contribution to feminist history and mass communication scholarship."Journal of Communication" [This book] belongs in all academic libraries as well as public libraries with women's studies collections."Library Journal" I suspect that are lessons in it for us as booksellers and publishers as well."Feminist Bookstore News" An interesting and valuable account."The Journal of American History"

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