Filled with research-based techniques for expanding creativity and increasing productivity
This provocative book reveals why sitting in front of a light box can increase your creativity more than listening to a Bach concerto as example. The author Shelley H. Carson, a Harvard psychologist, explains that creativity isn't something only scientists, investors, artists, writers, and musicians enjoy, but rather all of us use our creative brains every day at home and at work and have the ability to increase our mental functioning and creativity by understanding the seven brainsets. Explains the seven brainsets of the mind and their functions as related to creativity, productivity, and innovation, including Open, Scan, Think, Vision, Appraise, Streaming and Goal Provides quizzes, exercises, and self-tests to activate each of these seven brainsets to unlock our maximum creativity
This book is a Harvard Health Publication that offers helpful suggestions that can be applied in both your personal and professional life.
Basing this book on her Harvard psychology course, Creativity: Madmen, Geniuses, and Harvard Students, Carson sees creativity in a broader context--not just coming up with new ideas but being able to evaluate them and put the good ones to practical use. Each phase of this process utilizes different brain states, and each person feels more comfortable in some brain states than in others. Carson includes self-tests for discovering which brain states the student favors, exercises to strengthen the weaker brain states, and help in sticking to the program. Unlike most self-help books, this is grounded in solid experimental work. The only downside is that the actual text is a bit dull, and attempts to lighten it (e.g., with a series of unfunny jokes and cartoons about a creative caveman and his dim sidekick) fall flat. Readers with whom this title will resonate will probably skip straight to the "What brainset do you prefer?" quiz. VERDICT Readers who liked Michael Gelb's How To Think Like Leonardo da Vinci will love this. So will the self-improvement and business seminar-loving crowd. And for once they're getting some substance! (Library Journal, September 15, 2010)
Introduction. Part I: Meet Your Creative Brain. Chapter One Wanted: Your Creative Brain. Why activating your creativity is important to individual and societal well-being. Chapter Two Your Mental Comfort Zone. Introduction to the seven brainsets. Fun quizzes to determine which is your mental comfort zone. Chapter Three Tour Your Creative Brain. Brief introduction to the parts of brain that are important to the creative process. Chapter Four Brainsets and the Creative Process. Description of the stages in both the explicit (deliberate) and the implicit (spontaneous) creative process and which brainsets facilitate each stage of the process. Part II: Training Your Creative Brain. Chapter Five Opening the Mind: Accessing the Absorb Brainset Access externally and internally-generated information with an uncritical eye. Chapter Six Imagining the Possibilities: Accessing the Envision. Use the power of mental imagery to construct creative ideas. Chapter Seven Thinking Divergently: Accessing the Connect Brainset. Associating novel information to produce a multitude of ideas. Chapter Eight Shaping the Creative Idea: Accessing the Reason Brainset. Consciously work through a creative "problem". Chapter Nine Recognizing Useful Ideas: Accessing the Evaluation Brainset. Evaluate creative ideas for appropriateness. Chapter Ten Using Emotion Creatively: Accessing the Transform Brainset. Put your negative emotions to work for you. Part III: Putting the CREATES Strategies to Work. Chapter Eleven Performing Creatively: Accessing the Stream Brainset. Practice skill-appropriate improvisation. Chapter Twelve Flexing Your Creative Brain. Exercises for switching between brainsets to enhance cognitive flexibility. Chapter Thirteen Applying the Brainsets to Real-World Creativity. Tips for using the brainsets in all stages of the creative process. Appendices. One How to Score the CREATES Brainsets Assessment. Two The Token Economy System. Chapter Notes. References. Index.
Series: Harvard Health Publications
Number Of Pages: 370
Published: 5th October 2010
Country of Publication: GB
Dimensions (cm): 23.42 x 16.26
Weight (kg): 0.59