'If knowledge were all it took, we'd all be incredible managers, teachers, parents, and performs. But obviously we're not. The biggest obstacle in performance isn't not knowing what to do; it's not doing what we know.'
Most people who want to get better-at hitting golf shots, negotiating with clients, delivering presentations, or any other field of endeavour-seek out new information. They read a book, take a class, hire an expert tutor. But as Alan Fine has learned from many years of coaching athletes and business-people, this 'outside-in: approach often doesn't produce the results people want. More information becomes a distraction rather than a solution, and high performance remains elusive.
Fortunately, there's a better way, as he discovered years ago while working with a nine-year-old tennis student. The more tips and tricks he gave her, the worse she played. One day, he told her to just forget all his instructions. Then he used a simple tool to help her change how she paid attention and what she paid attention to. Her ability to hit over the net instantly improved 1000 percent (from five to fifty three hits in a row).
Since then Fine has developed and honed a unique 'inside-out' approach to performance improvement, which explains in this book. He shows how to remove the obstacles that get in the way of applying the skills and knowledge we already have. The key is unlocking what he calls faith, Fire, and Focus: confidence in our ability, high energy and passion, and focused attention on the things that really matter.
This ideal state can be summoned quickly through a simple four-step process, which Fine has taught to top CEOs and front-line employees; to world-class pro athletes and struggling weekend golfers; to musicians, teachers, and people in fields he knew nothing about. No matter who you are or what you do, this book will help you get better.
As Fine writes, 'I certainly don't have all the answers. But I've become convinced that understanding some essential elements of human performance and having a simple process to influence those elements can help you achieve greatness in any area.'