+612 9045 4394
Writing Feature Articles - Brendan Hennessy

Writing Feature Articles

Paperback Published: 1st November 2005
ISBN: 9780240516912
Number Of Pages: 414

Share This Book:


RRP $69.99
Ships in 5 to 9 business days

Hennessy's classic text tells you everything you need to know about writing successful features. You will learn how to formulate and develop ideas and how to shape them to fit different markets.
Now in its fourth edition, Writing Feature Articles has been fully revised and updated to take into account the changing requirements of journalism and media courses. You will also discover how to exploit new technology for both researching and writing online.
Learn step-by-step how to plan, research and write articles for a wide variety of 'popular', 'quality' and specialist publications. Discover more and make the advice stick by completing the tasks and reading the keen analysis of extracts from the best of today's writing.
Packed with inspirational advice in a friendly, highly readable style, this guide is a must-have for practising and aspiring journalists and writers.
* Write effective articles for a variety of media using this bestselling guide
* Gain practical and in-depth guidance to successful writing and publishing
* Update your skills with new sections on writing for online publications and computer-aided research

Industry Reviews

"If you want to set yourself up as an freelance writer of feature articles then here is a book that will give you plenty of solid, professional advice." - Writing Magazine

The best edition so far, I've bought the previous two editions of this book and they were good, this one is by far the best. Excellent!
Customer review, Amazon.co.uk, November 11, 2005

Reviews of previous editions:
"The best book ever on article writing."
James Gracie, Writer's Monthly

"My 'Bible'! This was my primary reference source when I was self-teaching myself to become a writer. I have subsequently had over 12,000 words and 260 pictures published in 20 UK leisure and lifestyle magazines seen by approximately 2.5 million readers."
Customer review, Amazon.co.uk

"I would recommend this to intermediate level writers - those who are not complete beginners, but not seasoned professionals either. They will benefit most."
Customer review, Amazon.co.uk

Illustrationsp. ix
Foreword: From a lecturerp. x
Foreword: From a writerp. xi
Prefacep. xii
Acknowledgementsp. xiii
Practising the Skills
Introductionp. 3
The basic skills and resources
Gathering experience and networking
Getting organizedp. 10
Books and equipment
Running a business
From idea to publicationp. 16
The feature defined
The stages in production
The world of ideasp. 41
Staff writers' ideas
Freelance writers' ideas
Development techniques
The place of specialism
Studying the print marketp. 59
The world of features
Aiming at versatility
Subjects and treatmentsp. 79
Likely targets
Health and medicine
Old age or retirement
The commissioning and the editingp. 97
The editor's point of view
Preparing to pitch
How to pitch
Using your network
Organizing the assignment
When to send specs
Dealing with editors
Ways of finding outp. 115
Reliable sources
An interviewing strategy
Verification skills
Researching and writing onlinep. 142
Internet basics
Researching online
A writer's experience
Creating your own website
Writing online
Creating the best orderp. 159
Checking for the right ingredients
Putting your file in order
Discovering what to say
Matching order to content
Making a coherent wholep. 174
Examples of teamwork
The intro
The ending
Developing writing techniquesp. 197
Choose the precise word
Be simple and concise
Prefer the familiar word to the unfamiliar
Use the concrete rather than the abstract
Avoid cliches
Be positive and honest
Write as you speak
Vary your pace and rhythm
The style for the purposep. 215
Describing memorably
Narrating compellingly
Explaining fully
Arguing convincingly
Finding your own style
Illustrating with impactp. 225
Entering the market
Relevance or art?
Subjects for your pictures
Choosing your equipment
Working with a photographer
Pictures from other sources
The business aspects
A nomadic career
Expanding Your Horizons
Writing publicityp. 243
Advertising and PR defined
Advertising copywriting
From PR into journalism
Obtaining publicity work
Techniques for publicity writing
Interview features and profilesp. 255
Choice of interviewee
Getting commissioned
Setting up the interview
Choosing the method
Preparing the questions
Interviewing techniques
Editing the transcript
Formats for writing up
Following up
The regular columnistp. 288
Learning from the best
Getting a slot
All kinds of discoveries
Many working methods
The reviewerp. 307
How to become a reviewer
The reviewer's tasks
The writing-up process
The specialistsp. 336
Opportunities galore
A marketing strategy
Producing specialist features
Samples published
Specialist columns
Research and fact checking
Selling overseasp. 357
Guides to the market
Choosing your countries
Some likely opportunities
Law and ethicsp. 363
The question of attribution
Ethical concerns
Suggested responses to assignmentsp. 367
National Union of Journalists - Professional Code of Conductp. 371
Press Complaints Commission: Code of Practice for the Pressp. 373
The Society of Authors' Quick Guide 1: Copyright and Moral Rightsp. 379
Useful contactsp. 385
Trainingp. 391
Bibliographyp. 393
Indexp. 403
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9780240516912
ISBN-10: 0240516915
Audience: Tertiary; University or College
Format: Paperback
Language: English
Number Of Pages: 414
Published: 1st November 2005
Publisher: FOCAL PR
Country of Publication: GB
Dimensions (cm): 23.22 x 15.85  x 2.29
Weight (kg): 0.66
Edition Number: 4
Edition Type: New edition