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Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time.
Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.
The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.
Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.
'Overall, this well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages...A comprehensive guide to health communication' -
'Corcoran's text has crystal clear relevance to all front line practitioners who work to promote health. Using a logical 'can do' approach and a wealth of illustrative examples, this book is both a practical guide and a resource for reviewing campaigns across a range of health domains' -
Matthew Jones, University of West of England
|List of figures||p. vii|
|List of tables||p. ix|
|Author's acknowledgements||p. xi|
|Publisher's acknowledgements||p. xiii|
|Planning campaigns||p. 7|
|Frameworks and foundations||p. 23|
|Starting the campaign process||p. 41|
|Target groups||p. 59|
|Channels of communication||p. 77|
|Designing resources||p. 99|
|Evaluation in practice||p. 121|
|Overview: ten campaigns||p. 141|
|Activity discussions||p. 147|
|Table of Contents provided by Ingram. All Rights Reserved.|
Number Of Pages: 200
Published: 30th January 2011
Country of Publication: GB
Dimensions (cm): 24.2 x 17.0 x 1.27
Weight (kg): 0.35