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Working on Health Communication - Nova Corcoran

Working on Health Communication

Paperback Published: 30th December 2010
ISBN: 9781847879233
Number Of Pages: 200

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Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time.

Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns.

The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice.

Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

'Overall, this well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages...A comprehensive guide to health communication' -
Current Science

'Corcoran's text has crystal clear relevance to all front line practitioners who work to promote health. Using a logical 'can do' approach and a wealth of illustrative examples, this book is both a practical guide and a resource for reviewing campaigns across a range of health domains' -
Matthew Jones, University of West of England


"This well-structured book is suitable for health professionals willing to take tips in designing a campaign or to hone their communication skills to deliver effective health messages. Thus, this book is a comprehensive guide to health communicators." -- Megha Prakash * Current Science vol 100:12 *

List of figuresp. vii
List of tablesp. ix
Author's acknowledgementsp. xi
Publisher's acknowledgementsp. xiii
Introductionp. 1
Planning campaignsp. 7
Frameworks and foundationsp. 23
Starting the campaign processp. 41
Target groupsp. 59
Channels of communicationp. 77
Designing resourcesp. 99
Evaluation in practicep. 121
Overview: ten campaignsp. 141
Activity discussionsp. 147
Glossaryp. 159
Referencesp. 163
Indexp. 181
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781847879233
ISBN-10: 1847879233
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 200
Published: 30th December 2010
Publisher: Sage Publications Ltd
Country of Publication: GB
Dimensions (cm): 24.2 x 17.0  x 1.27
Weight (kg): 0.35