Women in Society

Ideology, Femininity and Women's Magazines

By: Ros Ballaster, Margaret Beetham, Elizabeth Frazer, Sandra Hebron

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Paperback | 5 August 1991 | Edition Number 1

At a Glance

Paperback
208 Pages

Dimensions(cm)
21.6 x 14.0 x 1.27

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Why do women read magazines? This study explores the pleasure and dangers of the popular magazine for women since its first appearance in the late seventeenth century to the present day. Examining everything from changes in print technology to gender ideology, the authors argue that it is through its heterogeneity and its ability to contain contradiction that the woman's magazine has maintained its cultural influence.
From their inception, women's magazines have posited female subjectivity as a problem, offering themselves to female readers as a guide to living, a means of organizing, responding to and transforming their experiences as women. But they have also functioned as mediators of pleasure, fantasy, and escape. Challenging this critical dichotomy in the analysis of popular culture between production and consumption, the woman's magazine has always been a crucial site for the negotiation of gender and class identity.

Industry Reviews

'Written in a highly accessible style, this volume should be particularly useful for newcomers to the subject of women's magazines as research objects...[it] offers a fresh and theoretically rigorous appraisal.' - Women: A Cultural Review

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