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Winning the Global Game : A Strategy for Linking People and Profits - Jeffrey A. Rosensweig

Winning the Global Game

A Strategy for Linking People and Profits

Paperback

Published: 11th September 2007
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In the 21st century global economy, emerging nations will provide almost half of the potential customers for western goods and services, concludes international business expert Jeffrey A. Rosensweig. Drawing on extensive research, Rosensweig contends that firms with truly global strategies will profit from the untapped resources of emerging markets and at the same time improve the living standards of the world?s poor. Dismissing the doomsday scenario that so-called Third World nations will continue to be mired in poverty, he argues persuasively that western executives must break out of the mindset that profitable ventures can only be found within the ?Triad? of the United States, Europe, and Japan. Rosensweig reminds us that American exports to emerging nations have tripled since 1986. He projects that, by the year 2010, the world will contain six great regional economies -- four of them in Asia -- and that three of every eight middle-class consumers will reside in the developing world. In clear, nontechnical language, he explains how executives can identify trends of globalization and apply them to business strategy, particularly to what he calls a ?time-phased? global strategy for synchronizing a firm?s investments with the progress of emerging middle classes.

Winning the Global Game demonstrates that adopting a global perspective now is a win-win strategy that links people and profits. It will be important reading for all multinational executives and managers in firms which are going global. The chapter on 21st century personal career strategy will appeal particularly to the aspiring global executive.

Bernard Marcus Chairman of the Board, The Home Depot Business leaders are often urged to "think globally" or to "think strategically about the future." Jeffrey Rosensweig helps you do just that in this important book. He communicates with intelligence, clarity, and compassion. President Jimmy Carter Chairman of the Board of Trustees, The Carter Center Jeff Rosensweig delivers an important message to business leaders: the developing nations of the earth offer enormous opportunities for profit and for doing good. Erik Vonk Chief Executive Officer, Randstad Staffing Services A crystal-clear guide for aspiring leaders of the 21st century. Rosensweig's book should serve as a roadmap and be put into practice. Peter D. Bell President of CARE A vision for a truly global economy that is at once practical, moral, and hopeful. Major General Perry Smith USAF Retired, CNN Military Analyst A powerful tool for strategic action. Jeffrey Rosensweig has an amazing grasp of relevant data which will define our future. A. Daniel Meiland Chief Executive Officer, Egon Zehnder International A clear and compelling vision of the necessary leadership required to compete and succeed in the emerging global economy. Serious executives and aspiring leaders should read this thoughtful book and consider its implications in preparing for the new millennium. Bernard MarcusChairman of the Board, The Home Depot

Business leaders are often urged to "think globally" or to "think strategically about the future." Jeffrey Rosensweig helps you do just that in this important book. He communicates with intelligence, clarity, and compassion. President Jimmy CarterChairman of the Board of Trustees, The Carter Center

Jeff Rosensweig delivers an important message to business leaders: the developing nations of the earth offer enormous opportunities for profit and for doing good. Erik VonkChief Executive Officer, Randstad Staffing Services

A crystal-clear guide for aspiring leaders of the 21st century. Rosensweig's book should serve as a roadmap and be put into practice. Major General Perry SmithUSAF Retired, CNN Military Analyst

A powerful tool for strategic action. Jeffrey Rosensweig has an amazing grasp of relevant data which will define our future. Peter D. BellPresident of CARE

A vision for a truly global economy that is at once practical, moral, and hopeful.

ISBN: 9781416576761
ISBN-10: 1416576762
Audience: General
Format: Paperback
Language: English
Number Of Pages: 272
Published: 11th September 2007
Publisher: Simon & Schuster
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.8
Weight (kg): 0.43