Wine Bar Theory is a business book like no other: a thinker’s business model. David Gilbertson’s 28 Rules are no-nonsense, refreshingly simple lessons for how to run an efficient business, and how to work smart and lean in all walks of life. As one rule follows another, Gilbertson builds a compelling narrative on paving the way to success (and getting that all-important time to go to a wine bar, or just time to think).
Aimed at students, employees, managers, entrepreneurs, small ambitious businesses and the big businesses that want to compete with them, Wine Bar Theory’s wit, fresh perspective and universal themes appeal to a broad readership.
The rules include: make what you do sustainable; keep it simple; know where you are going; invest when you are winning; and be brave, not reckless. And all head for one goal – work smarter, not harder.
About the Author
Media consultant and adviser David Gilbertson is a leading businessman with over 30 years' experience in the information industry. Starting out as a journalist for Reuters after graduating from Cambridge University, Gilbertson went on to become an influential figure in business, as CEO of multinational publishing company Informa and media company Emap. Gilbertson now chairs and invests in a number of international media companies and advises a leading private equity group. He lives and works in London.
"...A solid guideline of how to conduct a respectable small business or sole-proprietorship... Grab a glass of wine and kick back with this book for an evening. It is well worth the time..."-Zabel Illustration