The revelatory story of the man behind the success of Conor McGregor.
Growing up in Dublin, John Kavanagh was a skinny kid who was frequently bullied. After suffering a bad beating when he intervened to help a woman who was being attacked, he decided he had to learn to defend himself. Before long, he was training fighters in a tiny shed and promoting the earliest MMA events in Ireland. And then, a cocky young lad called Conor McGregor walked into his gym . . .
Now, John Kavanagh tells his own remarkable life story - which is at the heart of the global rise of MMA. Kavanagh has become a guru to young men and women seeking to master the arts of combat and earned a reputation as one of the best coaches alive. His portrait of McGregor - who he has seen in his lowest moments and in his greatest triumphs - is a revelation.
Win or Learn is an inspiring chronicle of persistence, discipline, and triumph against the odds.
With a foreword by Conor McGregor
About the Author
John Kavanagh, who runs Straight Blast Gym Ireland, is one of the world's leading mixed martial arts coaches. His stable of fighters includes the UFC featherweight champion, Conor McGregor.
For anyone interested in following their dream to the end of the line -- Tony Parsons
Remarkable * Irish Times *
Kavanagh is open and honest about his upbringing ... The journey hasn't been easy, but Kavanagh's inbuilt determination has carried him all the way * Irish Examiner *