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Why We Buy : The Science of Shopping - Paco Underhill

Why We Buy

The Science of Shopping

Paperback

Published: 30th December 2008
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Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

- The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

- A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

About the Author

Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.

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Why We Buy
 
4.0

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4.0

Intriguing mix of science and business

By 

from Sydney, AU

About Me Everyday Reader

Verified Buyer

Pros

  • Expert Author
  • Great Insights

Cons

    Best Uses

    • Reference

    Comments about Why We Buy:

    Some parts of the book are a bit dated now (e.g. the Internet shopping section) but overall it is an intriguing mix of retail theory and behavioural science written by someone who has spent their career studying people shopping. I learned a lot and am applying it now

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    "Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"-- Bob Gale, writer/producer, "Back to the Future" trilogy ""Why We Buy" is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's "Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's "I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver) " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy "At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times Erica Marcus"Newsday"What Underhill offers in this delightful and engrossing book is a primer in the science of shopping...The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations. Patricia T. O'Conner"The New York Times"A testament to the nobility, the courage -- yes, even the heroism -- of the average shopper....At last, here is a book that gives this underrated skill the respect it deserves. R. J. Igneizi"The San Diego Union-Tribune"No matter which point of view you're coming from, shopper or shopkeeper, you'll find Underhill's tips are often funny, sometimes provocative, and almost always usable.

    Instead of Samoa, Stores: The Science of Shopping
    A Science is Born
    What Retailers and Marketers Don't Know
    Walk Like an Egyptian: The Mechanics Of Shopping
    The Twilight Zone
    You Need Hands
    How to Read a Sign
    Shoppers Move Like People
    Dynamic
    Men Are From Home Depot, Women Are From Bloomingdale's: The Demographics of Shopping
    Shop Like a Man
    What Women Want
    If You Can Read This You're Too Young
    Kids
    See Me, Feel Me, Touch Me, Buy Me: The Dynamics Of Shopping
    The Sensual Shopper
    The Big Three
    Time
    Cash/Wrap Blues
    Magic Acts
    Screen Savers, Jet Lag and Whirling Dervishes: The Culture of Shopping
    The Internet
    Come Fly with Me
    Windows of the World
    Final Thoughts
    Acknowledgments
    Index
    Table of Contents provided by Publisher. All Rights Reserved.

    ISBN: 9781416595243
    ISBN-10: 1416595244
    Audience: Professional
    Format: Paperback
    Language: English
    Number Of Pages: 306
    Published: 30th December 2008
    Publisher: SIMON & SCHUSTER
    Country of Publication: US
    Dimensions (cm): 21.3 x 14.0  x 2.0
    Weight (kg): 0.28