Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
- The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
About the Author
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
"Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!"-- Bob Gale, writer/producer, "Back to the Future" trilogy ""Why We Buy" is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's "Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's "I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver) " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy "At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times Erica Marcus"Newsday"What Underhill offers in this delightful and engrossing book is a primer in the science of shopping...The effect of reading this book is that of being alternately entertained by hilarious stories and enlightened by trenchant observations. Patricia T. O'Conner"The New York Times"A testament to the nobility, the courage -- yes, even the heroism -- of the average shopper....At last, here is a book that gives this underrated skill the respect it deserves. R. J. Igneizi"The San Diego Union-Tribune"No matter which point of view you're coming from, shopper or shopkeeper, you'll find Underhill's tips are often funny, sometimes provocative, and almost always usable.