Click on the cover image above to read some pages of this book!
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:
- The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.
- A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.
The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.
About the Author
Paco Underhill is the founder and CEO of Envirosell, Inc. His clients include Microsoft, McDonald's, adidas, and Estee Lauder. He is a regular contributor to The Wall Street Journal and The New York Times. He lives in New York City.
Some parts of the book are a bit dated now (e.g. the Internet shopping section) but overall it is an intriguing mix of retail theory and behavioural science written by someone who has spent their career studying people shopping. I learned a lot and am applying it now
Why We Buy
"At last, here is a book that gives this underrated skill the respect it deserves." -- The New York Times " Thanks, Mr. Underhill, for explaining in clear and witty prose why my shopping habits are not all that crazy. Now, please tell my wife!" -- Bob Gale, writer/producer, Back to the Future trilogy "I'm in love. And if I didn't have a devoted husband, two kids and a crushing mortgage, I swear I'd throw caution to the wind and run away with Paco Underhill...fascinating." -- Rocky Mountain News (Denver) "Why We Buy is a funny and insightful book for people on both sides of the retail counter." -- Michael Gould, CEO, Bloomingdale's
Instead of Samoa, Stores: The Science of Shopping
A Science is Born
What Retailers and Marketers Don't Know
Walk Like an Egyptian: The Mechanics Of Shopping
The Twilight Zone
You Need Hands
How to Read a Sign
Shoppers Move Like People
Men Are From Home Depot, Women Are From Bloomingdale's: The Demographics of Shopping
Shop Like a Man
What Women Want
If You Can Read This You're Too Young
See Me, Feel Me, Touch Me, Buy Me: The Dynamics Of Shopping
The Sensual Shopper
The Big Three
Screen Savers, Jet Lag and Whirling Dervishes: The Culture of Shopping
Come Fly with Me
Windows of the World
Table of Contents provided by Publisher. All Rights Reserved.
ISBN: 9781416595243 ISBN-10: 1416595244 Audience:
Number Of Pages: 306 Published: 30th December 2008 Publisher: Simon & Schuster Country of Publication: US Dimensions (cm): 21.4 x 14.0
Weight (kg): 0.3