Why Business Urgently Needs a Completely New Approach

'This penetrating, lucid and compelling book breaks new ground in describing how current preaching and practice get business strategy badly wrong, while crucially presenting a powerful and dynamic model of getting it triumphantly right.' - Robert Heller

'The new paradigm of market commitment and immersion developed here seems likely to mark a strategic boundary between companies that react incrementally and those that are determined to control their destinies and the value they deliver to their shareholders.' - Sir David Walker, Chairman, Morgan Stanley Europe

'A revolution in strategic thinking is taking place. Those who ignore the message in this book do so at their peril. Michael de Kare-Silver spotlights the essential factors that will determine the winners and losers in the next decade in the fight for market supremacy.' - Sir Peter Walters, Chairman, SmithKline Beecham

'Michael De Kare-Silver pinpoints a number of key facts underplayed or overlooked by conventional strategic management thinking. This ability to redefine conventional business boundaries and ways of adding value will play a major role in strategic success.' - Dr Tony Grundy, Senior lecturer, Cranfield School of Management

'There is nothing more important in building businesses than sound and innovative strategic thinking. I found Strategy in Crisis a fresh and important contribution to this crucial subject.' - Bruce Crawford, President and Chief Executive Officer, Omnicom Inc.

'This is a useful contribution to the theory and practice of strategy development. The Market Commitment Model certainly provides a valuable checklist of areas to consider in developing business strategy. Its rigorous APPLICATION could well lead to the development of winning strategies...I have no hesitation in identifying this as a recommended read for strategic planners.' - Barry Hopewell, Vice President Systems Engineering, ICl, in long Range Planning