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Whoever Tells the Best Story Wins : How to Use Your Own Stories to Communicate with Power and Impact : 2nd Edition - Annette Simmons

Whoever Tells the Best Story Wins

How to Use Your Own Stories to Communicate with Power and Impact : 2nd Edition

Hardcover Published: 7th June 2015
ISBN: 9780814449134
Number Of Pages: 240
For Ages: 18+ years old

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Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next bigidea - you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination.

Fully updated and more practical than ever, the second edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across - and connect successfully with any audience.

About the Author

Annette Simmons is a keynote speaker, expert storyteller, and president of Group Process Consulting.

Industry Reviews

"From the mundane to the fabulous purchase, we all want to be entertained. Learn how to hone your story and establish that power." --Giftware News

Contents

Introduction

Part One: THINKING IN STORY

Chapter 1: Story Thinking

Chapter 2: Story is Experience Reconstituted

Chapter 3: Learning to Tell Stories Chapter 4: It's All Storytelling

Part Two: FINDING STORIES TO TELL

Chapter 5: Who-I-Am Stories

Chapter 6: Why-I-Am-Here Stories

Chapter 7: Teaching Stories

Chapter 8: Vision Stories

Chapter 9: Value-in-Action Stories

Chapter 10: I-Know-What-You-Are-Thinking Stories

Part Three: PERFECTING THE CRAFT

Chapter 11: Sensory Details Make Stories Experiential

Chapter 12: The Gift of Brevity

Chapter 13: Storytelling by Committee

Chapter 14: Point of View

Chapter 15: Story Listening

Chapter 16: Borrowing Genius

Appendix: Teaching Storytelling

Index

ISBN: 9780814449134
ISBN-10: 0814449131
Series: UK Professional Business Management / Business
Audience: General
For Ages: 18+ years old
Format: Hardcover
Language: English
Number Of Pages: 240
Published: 7th June 2015
Publisher: Amacom
Country of Publication: US
Dimensions (cm): 23.7 x 18.1  x 2.5
Weight (kg): 0.49
Edition Number: 2
Edition Type: Revised

Earn 68 Qantas Points
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