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Stories have tremendous power. They can persuade, promote empathy, and provoke action. Better than any other communication tool, stories explain who you are, what you want...and why it matters. In presentations, department meetings, over lunch - any place you make a case for new customers, more business, or your next bigidea - you'll have greater impact if you have a compelling story to relate. Whoever Tells the Best Story Wins will teach you to narrate personal experiences as well as borrowed stories in a way that demonstrates authenticity, builds emotional connections, inspires perseverance, and stimulates the imagination.
Fully updated and more practical than ever, the second edition reveals how to use storytelling to: capture attention; motivate listeners; gain trust; strengthen your argument; sway decisions; demonstrate authenticity and encourage transparency; spark innovation; and manage uncertainty. Complete with examples, a proven storytelling process and techniques, innovative applications, and a new appendix on teaching storytelling, Whoever Tells the Best Story Wins hands you the tools you need to get your message across - and connect successfully with any audience.
About the Author
Annette Simmons is a keynote speaker, expert storyteller, and president of Group Process Consulting.
"From the mundane to the fabulous purchase, we all want to be entertained. Learn how to hone your story and establish that power." --Giftware News
Part One: THINKING IN STORY
Chapter 1: Story Thinking
Chapter 2: Story is Experience Reconstituted
Chapter 3: Learning to Tell Stories Chapter 4: It's All Storytelling
Part Two: FINDING STORIES TO TELL
Chapter 5: Who-I-Am Stories
Chapter 6: Why-I-Am-Here Stories
Chapter 7: Teaching Stories
Chapter 8: Vision Stories
Chapter 9: Value-in-Action Stories
Chapter 10: I-Know-What-You-Are-Thinking Stories
Part Three: PERFECTING THE CRAFT
Chapter 11: Sensory Details Make Stories Experiential
Chapter 12: The Gift of Brevity
Chapter 13: Storytelling by Committee
Chapter 14: Point of View
Chapter 15: Story Listening
Chapter 16: Borrowing Genius
Appendix: Teaching Storytelling
ISBN: 9780814449134 ISBN-10: 0814449131 Series: UK Professional Business Management / Business Audience:
For Ages: 18+ years old Format:
Number Of Pages: 240 Published: 7th June 2015 Publisher: Amacom Country of Publication: US Dimensions (cm): 23.7 x 18.1
Weight (kg): 0.49
Edition Number: 2 Edition Type: Revised