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Who'S Raising Your Child : Battling the Marketers for Your Childs Heart & Soul - Laura J. Buddenburg

Who'S Raising Your Child

Battling the Marketers for Your Childs Heart & Soul

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Marketers are relentlessly pursuing our children. Trying to imprint their brand image on kids as young as two they are advertising to children not only through the mass media but over the Internet in school on the street even in slumber parties! The evidence shows that they are succeeding - kids are spending or influencing their parents to spend hundreds of billions of pounds each year most of it in a quest to be cool. Is your family caught up in this culture of consumption? Have the marketers convinced your children that if they just buy the right things they will be happy cool and popular with their peers? The authors explore today's hyper-commercialized culture and the damage it is doing to our kids as they grow from toddlers to teens. They offer timely advice to parents on how to raise kids who care less about things and more about people.

Who's Raising Your Child?p. 1
How Marketers Sell to Kidsp. 11
Tykes and Televisionp. 25
What Parents of Tykes Can Dop. 45
Marketing to Tweensp. 51
What Parents of Tweens Can Dop. 75
Why Marketers Love Teensp. 87
What Parents of Teens Can Dop. 111
Violence in Media and Marketingp. 121
Sex Sellsp. 143
Final Thoughts for Parentsp. 167
Resources for Parentsp. 179
Notesp. 191
Table of Contents provided by Ingram. All Rights Reserved.

ISBN: 9781889322599
ISBN-10: 1889322598
Audience: General
Format: Paperback
Language: English
Number Of Pages: 180
Published: 1st January 2004
Country of Publication: US
Dimensions (cm): 22.9 x 15.2  x 1.7
Weight (kg): 0.25