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When the Headline Is You : An Insider's Guide to Handling the Media - Jeff Ansell

When the Headline Is You

An Insider's Guide to Handling the Media

By: Jeff Ansell, Jeffrey Leeson (As told to)

Hardcover Published: 19th October 2010
ISBN: 9780470543948
Number Of Pages: 256

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A former journalist's tips and guidance on how to deal with traditional online media

Former award-winning journalist Jeff Ansell provides a how-to guide for executives and other professionals whose high-visibility requires frequent interviews with the media. Drawn from his workshops at Harvard Business School and MIT-Harvard's Public Disputes Program, the author provides tested techniques, tools, and insights for how to respond to all types of media in tough situations. The book also reveals the lessons learned and the pitfalls to avoid by referencing actual news stories from around the world, and provides exercises for readers who wish to sharpen their media-handling skills. Offers guidance for creating meaningful media messages Shows how to best answer questions on issues where concern is high and trust is low Written by Jeff Ansell an award-winning journalist and Fortune 500 consultant Filled with role-playing exercises followed by advice and tips on how to respond successfully

This book provides an essential and real-world resource for navigating the white waters of media relations.

Foreword ix

Introduction xi

1. What Is News? 1

2. You Are the Story 27

3. How to Admit Bad News 61

4. Crafting Compelling Messages 85

5. Delivering Your Message 113

6. When the Going Gets Tough 147

7. Twenty What-Ifs 175

Appendix: Media Messaging Toolkit 199

Notes 207

Acknowledgments 215

The Authors 219

Index 221

ISBN: 9780470543948
ISBN-10: 0470543949
Series: J-B International Association of Business Communicators
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 256
Published: 19th October 2010
Country of Publication: GB
Dimensions (cm): 23.62 x 15.8  x 2.39
Weight (kg): 0.44
Edition Number: 1