PxPixel
+612 9045 4394
 
CHECKOUT
$7.95 Delivery per order to Australia and New Zealand
100% Australian owned
Over a hundred thousand in-stock titles ready to ship
When MBAs Rule the Newsroom : How the Marketers and Managers Are Reshaping Today's Media - Doug Underwood

When MBAs Rule the Newsroom

How the Marketers and Managers Are Reshaping Today's Media

Hardcover Published: 22nd June 1993
ISBN: 9780231080484
Number Of Pages: 259
For Ages: 22+ years old

Share This Book:

Hardcover

RRP $315.99
$218.75
31%
OFF
or 4 easy payments of $54.69 with Learn more
Ships in 7 to 10 business days

Earn 438 Qantas Points
on this Book

An in-depth, behind-the-scenes look at the modern newsroom, this book explores how large corporations dominate today's media and uncovers how investigative and informative reports are being replaced by demands for high-profit, 'reader-friendly' journalism. Includes a new preface to the paperback edition.

Industry Reviews

"An impressive exploration of the impact of market-oriented, reader-driven journalism on the newsroom, the daily newspaper, and the attitudes of newspaper journalists. Underwood shows how planning, packaging, and profitability are replacing the basic traditions of newspapers, with an excessive emphasis since the 1970s on marketing, managerialism, and the bottom line. Entertainment, fantasy, and salesmanship have been substituted for ideas and information.... Other chapters cover how USA Today and the Gannett Company have revamped industry attitudes toward color and design and includes surveys of 429 newsroom employees at 12 daily newspapers in the West. Four chapters discuss pressures on newsworkers, advances in technology, and the future of the printed word.... Twelve pages of charts and extensive notes." -- "Choice" "An impressive exploration of the impact of market-oriented, reader-driven journalism on the newsroom, the daily newspaper, and the attitudes of newspaper journalists. Underwood shows how planning, packaging, and profitability are replacing the basic traditions of newspapers, with an excessive emphasis since the 1970s on marketing, managerialism, and the bottom line. Entertainment, fantasy, and salesmanship have been substituted for ideas and information.... Other chapters cover how USA Today and the Gannett Company have revamped industry attitudes toward color and design and includes surveys of 429 newsroom employees at 12 daily newspapers in the West. Four chapters discuss pressures on newsworkers, advances in technology, and the future of the printed word.... Twelve pages of charts and extensive notes." -- Choice "An impressive exploration of the impact of market-oriented, reader-driven journalism on the newsroom, the daily newspaper, and the attitudes of newspaper journalists. Underwood shows how planning, packaging, and profitability are replacing the basic traditions of newspapers, with an excessive emphasis since the 1970s on marketing, managerialism, and the bottom line. Entertainment, fantasy, and salesmanship have been substituted for ideas and information.... Other chapters cover how USA Today and the Gannett Company have revamped industry attitudes toward color and design and includes surveys of 429 newsroom employees at 12 daily newspapers in the West. Four chapters discuss pressures on newsworkers, advances in technology, and the future of the printed word.... Twelve pages of charts and extensive notes." -- "Choice"

Acknowledgments
Introduction
The Party Is Over - Where Are the Readers?p. 3
The Marketers and Managers Move Inp. 14
Inside the Managed Newsroomp. 26
The Historical Roots of the Marketing and Management Revolutionp. 38
Imitations of the Tubep. 55
Managers and the Mind of the Computorp. 71
The Think Tanks Spread the Wordp. 83
The Cult of Colorful Tidbitsp. 95
What Newspapers - and Newspaper Researchers - Don't Tell Us About Newspapersp. 109
The "New" Daily Newspaper Newsroom - and What Our Research Tells Us About Itp. 117
How Much News Is News?p. 129
Fear and the Future of Newspapersp. 148
Fighting the Good Fight Withinp. 161
The Future of the Wordp. 173
Afterwordp. 183
Appendix of Tablesp. 187
Notesp. 199
Selected Bibliographyp. 237
Indexp. 243
Table of Contents provided by Blackwell. All Rights Reserved.

ISBN: 9780231080484
ISBN-10: 0231080484
Audience: Professional
For Ages: 22+ years old
Format: Hardcover
Language: English
Number Of Pages: 259
Published: 22nd June 1993
Publisher: COLUMBIA UNIV PR
Country of Publication: US
Dimensions (cm): 23.6 x 15.85  x 2.31
Weight (kg): 0.51

Earn 438 Qantas Points
on this Book