Wheels for the World by Douglas Brinkley is the saga of how Henry Ford and Ford Motor Company changed our world. In this work, Brinkley reveals the riveting details of Ford Motor Company's epic achievements, from the outlandish success of the Tin Lizzie to the beloved Model A and V-8, through the glory days of the Thunderbird, Mustang, and Taurus. Brinkley tells of Ford Motor Company's expansion throughout the world, as well as the amazing acquisitions of Volvo, Land Rover, Jaguar, and Mazda in the 1990s. His narrative also explores Ford Motor Company's darker aspects, including its founder's anti-Semitism and ill-considered wartime pacifism.
Along the way, Brinkley introduces us to a whole cast of colorful businessmen, from the irascible early brains of the outfit, James Couzens (later a U.S. senator), to feisty CEO Lee Iacocca to the earnest young chairman and CEO of today, William Clay Ford Jr., whose dedication and vision currently guide Ford through difficult times.
"A comprehensive and briskly paced account of the man, the machines, and the company that dramatically influenced the course of 20th-century America... highly readable and engrossing." --BusinessWeek"[A] comprehensive and highly readable...first rate corporate history." --The New York Times
For Ages: 18+ years old
Number Of Pages: 896
Published: 1st June 2004
Publisher: Penguin Books Australia
Country of Publication: AU
Dimensions (cm): 21.59 x 13.97
Weight (kg): 0.79
Edition Number: 1