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Wheels for the World - Brinkley Douglas

Wheels for the World

Paperback Published: 1st June 2004
ISBN: 9780142004395
Number Of Pages: 896
For Ages: 18+ years old

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Wheels for the World by Douglas Brinkley is the saga of how Henry Ford and Ford Motor Company changed our world. In this work, Brinkley reveals the riveting details of Ford Motor Company's epic achievements, from the outlandish success of the Tin Lizzie to the beloved Model A and V-8, through the glory days of the Thunderbird, Mustang, and Taurus. Brinkley tells of Ford Motor Company's expansion throughout the world, as well as the amazing acquisitions of Volvo, Land Rover, Jaguar, and Mazda in the 1990s. His narrative also explores Ford Motor Company's darker aspects, including its founder's anti-Semitism and ill-considered wartime pacifism.
Along the way, Brinkley introduces us to a whole cast of colorful businessmen, from the irascible early brains of the outfit, James Couzens (later a U.S. senator), to feisty CEO Lee Iacocca to the earnest young chairman and CEO of today, William Clay Ford Jr., whose dedication and vision currently guide Ford through difficult times.

"A comprehensive and briskly paced account of the man, the machines, and the company that dramatically influenced the course of 20th-century America... highly readable and engrossing." --BusinessWeek"[A] comprehensive and highly readable...first rate corporate history." --The New York Times

Introductionp. xiii
The Farm Boy
Originsp. 3
Starting Upp. 24
Founding Fordp. 49
Growing Successesp. 74
Growing Painsp. 90
Model T Maniap. 113
Fordismp. 134
The $5 Dayp. 161
The Forward March
Alone at the Topp. 179
Making an Impactp. 199
Challenging Every Foep. 224
Withstanding the Downturnp. 249
The Rougep. 275
Lincoln Motorp. 293
Ford Aviationp. 310
The Battle Joined
Good-bye, Model T; Hello, Model Ap. 333
Model A and Trade Abroadp. 355
Coping with the Great Depressionp. 376
Model Y: The Ford Americans Never Knewp. 393
For Better and for Worse in Dearbornp. 416
Mercuryp. 434
Building Up to Warp. 448
Willow Run and the B-24 Liberatorsp. 464
The Modern Corporation
Peaceful Revolutionp. 491
Death in Dearbornp. 510
Human Engineeringp. 524
Fifty Years Old and Still Growing Upp. 541
Grand Thunderbirds, Tough Trucks, and the Edsel Flopp. 559
A Whole New Businessp. 582
Mustang Generationp. 604
The Turnaround Years
Jet Setp. 621
Trouble All Aroundp. 638
Financial Crisisp. 659
The Quality Crisisp. 679
Team Taurusp. 696
New Horsesp. 715
Momentump. 730
Epiloguep. 758
Acknowledgmentsp. 765
Notesp. 769
Selected Bibliographyp. 831
Indexp. 837
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9780142004395
ISBN-10: 0142004391
Audience: Professional
For Ages: 18+ years old
Format: Paperback
Language: English
Number Of Pages: 896
Published: 1st June 2004
Publisher: Penguin Books Australia
Country of Publication: AU
Dimensions (cm): 21.59 x 13.97  x 3.81
Weight (kg): 0.79
Edition Number: 1