Politics today is inextricably bound to the media, indeed it is now a routine assumption that the media can determine election outcomes. Consequently, over the last twenty years, the conduct of politics has become increasingly driven by what might "play well" on television or in the press. Election campaigning, budgets, party platforms, and even the contents of legislative bills are dominated by media considerations.Westminster Tales explores how that relationship works in practice. What sort of deals are done between politicians and journalists? What tactics do politicians use to try and manipulate the media? What are journalists' techniques of resistance? What determines how a campaign is put together? Have policy issues and the national good really been surrendered to image-making and sound-bite tactics?Barnett and Gaber examine the modern process of political communication through the eyes of the many actors now involved. Through their own experiences, and through personal interviews conducted with many of the key media and political figures, they construct a vivid picture of how political communication is managed today and the direction in which it is going.
Barnett and Gaber s Westminster Tales sets spin within the context of more enduring academic debates concerning the balance of power between media and politicians and the quality of public communication argument driven short and punchy. Political Communications, 2004 "Because Steven Barnett and Ivor Gaber both know a lot about British broadcasting, another strength of their book is its useful account of the major political broadcasting controversies of the 1990s." The Times Higher Education Supplement