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Web Portals : The New Gateways to Internet Information and Services - Arthur Tatnall

Web Portals

The New Gateways to Internet Information and Services

Hardcover Published: 31st August 2004
ISBN: 9781591404385
Number Of Pages: 378

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A Web portal is a special web site designed to act as a gateway giving convenient access to other related sites. This book investigates the various types of portals and describes how they can be used in business applications. After considering the nature of portals, the book describes the first general portals like Yahoo, and how they came into being. Portals are used in businesses of all types and sizes and this book discusses how portals can be used in large business corporations as well as small to medium enterprises. Web portals have increasing importance to marketers as, by their nature, they retain their users who must return to them frequently. They also provide a useful means of making information and knowledge readily available in a convenient form to authorised users. This book covers a wide range of issues relating to the use of portals in business.

Prefacep. vi
Portals, Portals Everywherep. 1
On Portals: A Parsimonious Approachp. 15
Portal Combat Revisited: Success Factors and Evolution in Consumer Web Portalsp. 40
Competitive Dynamics of General Portalsp. 64
Portals--Gateways for Marketingp. 80
Designing E-Commerce Portal for an Enterprise--A Frameworkp. 99
Portals in Large Enterprisesp. 119
Employee Portals: Just the Next Step in the Journeyp. 172
A Flexible Evaluation Framework for Web Portals Based on Multi-Criteria Analysisp. 185
Web Portals in Government Servicep. 212
Building New Systems for Decision Support in Education: Was There a Baby in That Bathwater?p. 230
Educational Portals: A Way to Get an Integrated, User-Centric University Information Systemp. 252
Intelligent Portals for Supporting Medical Information Needsp. 270
Portal Services for Older Australiansp. 297
Functioning Portal Interfaces to Support Knowledge Enablingp. 312
Developing a Portal to Build a Business Communityp. 335
About the Authorsp. 349
Indexp. 358
Table of Contents provided by Rittenhouse. All Rights Reserved.

ISBN: 9781591404385
ISBN-10: 159140438X
Audience: General
Format: Hardcover
Language: English
Number Of Pages: 378
Published: 31st August 2004
Publisher: IGI Global
Country of Publication: US
Dimensions (cm): 25.4 x 17.8  x 2.2
Weight (kg): 0.92