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Web Marketing for the Music Business - Tom Hutchison

Web Marketing for the Music Business


Published: 20th December 2012
Ships: 7 to 10 business days
7 to 10 business days
RRP $86.99

Learn to create a powerful online presence that captures your audience by exposing them to the sights and sounds of your band or music project and allowing them to easily become paying fans. Web Marketing for the Music Business second edition includes updated basics and advice on website creation: * Setting up your website and website design * Selecting your domain name and host * Using HTML, Java, widgets, Flash, and RSS to charge up your website New! * Using search engine optimization (SEO) methods for the best search engine rankings New! * Maximizing social media sites like Facebook, YouTube, and Twitter for easy sharing by fans * Monitoring site traffic and using analytic tools * Adding audio and video to your site * Choosing and using commercial download services * Creating and managing an online store * Finding your market online * Creating a mobile website and mobile media campaign Market your band using sites like Facebook, SonicBids, and ReverbNation, where fan interaction is key, and fan-generated content can be encouraged. Learn techniques to coordinate your offline and online promotions for maximum impact. Drawing on his own experience and the knowledge of industry experts, author Tom Hutchison brings you solid marketing advice. The companion website for the book, www.focalpress.com/cw/hutchison, gives you more on the ever-changing world of online promotion. This is the perfect book for do-it-yourself musicians, managers, and labels who want to maximize sales and exposure or industry professionals seeking information on new media.

History and background
Development of music marketing on the Internet
Market description, impact on commerce, changing lifestyles, online shoppers
Role of the Internet in the overall music marketing strategy
Setting up your web site
Domains and hosts: nuts and bolts
The role of web site
HTML: the basics and why you need them
Monitoring your web traffic
Audio and video on your web site (the sound sample page)
Ecommerce: Product ordering and fulfilment
Optimizing your web site to attract visitors (internal promotion)
Internet promotion
Finding your market online (where are they hiding?)
Successful promotion on the web
Internet speed bumps
The big picture integration of offline and online marketing
Mobile music
Hardware and the roving consumer
Digital software formats and sales
Marketing to mobile customers
Table of Contents provided by Publisher. All Rights Reserved.

ISBN: 9780240823706
ISBN-10: 0240823702
Audience: Professional
Format: Paperback
Language: English
Number Of Pages: 304
Published: 20th December 2012
Publisher: Taylor & Francis Ltd
Country of Publication: GB
Dimensions (cm): 22.2 x 18.8  x 1.4
Weight (kg): 0.52
Edition Number: 2
Edition Type: Revised