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Web Hosting : A Beginner's Guide - Carl Burnham

Web Hosting

A Beginner's Guide

Paperback Published: 2nd October 2001
ISBN: 9780072132793
Number Of Pages: 436

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This text focuses on the key essentials that a Web host and those who work for that Web host must have to gain and keep the competitive edge. It covers key essentials involving people skills, marketing dynamics, and specialization. As well as addressing a range of services from security and support to outsourcing speciality services, the book covers different types of Web hosts and how to implement the technology needed to offer customers a high quality of service. Blueprints outline the various ways in which Web hosts can structure their technology and services.

Acknowledgmentsp. xv
Starting a Web Hosting Business
The Changing World of Web Hostingp. 3
Trends in Web Hosting and the Internetp. 4
Pioneering a Marketp. 7
The Growing Web Hosting Marketp. 11
Application Service Providersp. 14
Summaryp. 18
Types of Web Hosting Plansp. 19
Choosing the Type of Hosting to Providep. 22
Shared Hostingp. 24
Dedicated Hostingp. 27
Co-location Hostingp. 29
Reseller Hostingp. 31
Template Hostingp. 34
Specialized Platform Hostingp. 35
Application Hostingp. 36
Managed-services Hostingp. 40
High-scalability Hostingp. 42
Summaryp. 43
Selecting a Platform and Web Serverp. 45
Market Overviewp. 48
Unix (Open-source and Commercial)p. 49
Linuxp. 50
Apachep. 51
Virtual Hostingp. 53
Windows NT/2000p. 54
Advantages of Windows 2000p. 56
IISp. 57
Virtual Hostingp. 59
Additional Resourcesp. 59
Server Appliancesp. 60
Summaryp. 62
Marketing
Web Presentation and Design Strategiesp. 65
Web Presentationp. 67
Site Design Basicsp. 67
Using Advanced Techniquesp. 76
Wireless Application Protocol Technologyp. 78
Search Engine Submittal Tipsp. 80
Common Meta Tagsp. 83
Submitting Your Web Sitep. 84
Registration and Review by Web Host Rating Servicesp. 86
Affiliate Programsp. 86
Summaryp. 87
Additional Marketing Strategiesp. 89
Media Advertisingp. 91
Outdoor Advertisingp. 93
Press Releasesp. 95
Industry Affiliationsp. 96
Seminars, Conferences, and Trade Showsp. 98
Online Marketing Approawchesp. 99
E-mail Advertisingp. 99
Banner Adsp. 102
CueCatp. 102
Contestsp. 103
Summaryp. 105
Customer Service
Ensuring Quality Customer Servicep. 109
Basic Customer Supportp. 110
Customer Relationship Managementp. 112
Service Level Agreementsp. 115
Monitoring Toolsp. 119
ASPsp. 122
Managed Hostingp. 122
Customer Newslettersp. 124
Summaryp. 125
How To Gauge Customer Satisfactionp. 127
Conducting Win-win Surveysp. 128
Listening to Customers Onlinep. 132
Kiwilogic.comp. 133
LivePerson.comp. 134
RightNow.comp. 135
HumanClick.comp. 135
Ask Jeevesp. 136
Other Methods of Interactionp. 136
Newslettersp. 136
Using Your Industry Expertisep. 137
Adding Customer Support Pages to Your Sitep. 137
Summaryp. 141
Web Hosting Services
Deciding on a Standard Range of Servicesp. 145
E-mail Servicesp. 147
CGI-BIN Accessp. 148
FTP Servicesp. 150
Domain Servicesp. 150
Domain Registrationp. 150
Domain Parkingp. 155
Hosting Plan Parametersp. 156
Web Servicesp. 158
Web Page Designp. 158
Microsoft FrontPage Extensionsp. 159
Control Panelsp. 160
Customer Service Agreementsp. 163
In-house Expertisep. 165
Reseller Considerationsp. 166
Summaryp. 167
Providing Server-side Functionalityp. 169
Server-side and Client-side Functionalityp. 170
Common Gateway Interfacep. 171
Java Server Pagesp. 172
Implementing Jakarta Tomcatp. 176
Alternatives to JSPp. 177
Active Server Pagesp. 178
ASP and COMp. 179
Developing ASPp. 181
The Future of ASPp. 182
Server-Side Includesp. 182
#begin and #endp. 183
#configp. 183
#echop. 184
#execp. 185
#flastmodp. 185
#fsizep. 186
#includep. 186
Enabling SSI in Apachep. 186
PHPp. 187
Setting up PHP Supportp. 188
New Features of PHPp. 190
PHP and Databasesp. 192
Summaryp. 193
Infrastructure and Security Considerations
Issues in Networking Infrastructurep. 197
Targeting for Growthp. 198
Focusing on QoS (Quality of Service)p. 199
Available Bandwidthp. 200
Latency Managementp. 204
Jitterp. 205
Routingp. 206
Security and Filteringp. 207
Tracking Performancep. 207
Common Routing Protocolsp. 209
Using BGP to Manage Your Networkp. 210
Choosing Reliable Backbone Providersp. 213
Causes of Downtimep. 216
Summaryp. 217
Securing Your Infrastructurep. 219
Security Planp. 223
Security Aspects of the Networkp. 225
Physical Aspects of the Networkp. 226
Company Software Securityp. 226
Encryptionp. 226
Controlled Accessp. 227
Authenticationp. 227
Handling of Security Incidentsp. 228
Disaster Recovery Planp. 228
Appropriate Usage Policyp. 229
Auditingp. 229
Compliancep. 229
Employee Awareness of Securityp. 230
Sample Security Policy Outlinep. 230
Firewallsp. 234
Firewall Architecturesp. 235
Firewall Administrationp. 239
Packet Filtering Toolsp. 243
Firewall Policiesp. 243
Sample Firewall Policyp. 244
Security Resourcesp. 245
Firewall Softwarep. 246
Intrusion Detection Softwarep. 246
Incident Response Centersp. 247
Anti-virus and Trojan Protectionp. 247
Summaryp. 248
Using Network Monitoring Toolsp. 249
TCP/IP Utilitiesp. 250
Arpp. 252
Ipconfigp. 255
Hostnamep. 257
Nbtstatp. 257
Netstatp. 260
Pingp. 262
Tracertp. 264
Nslookupp. 266
Additional Utilitiesp. 269
Microsoft Windows NT and 2000 Utilitiesp. 270
Event Logp. 271
Performance Monitorp. 271
Network Monitorp. 272
System Monitorp. 272
Troubleshooting Tipsp. 273
Summaryp. 274
Enhancing Network Performancep. 275
Clusteringp. 277
Linux Clustering Solutionsp. 278
Windows Clustering Solutionsp. 279
Load Balancingp. 280
Software-based Load Balancingp. 281
Hardware-based Load Balancingp. 284
Load Balancing Appliancesp. 286
Caching Solutionsp. 287
Content Delivery Servicesp. 290
Other Methods of Enhancing Availabilityp. 291
Performance Testingp. 292
Summaryp. 293
Developing Partnerships and Outsourcing Servicesp. 295
Web Site Monitoringp. 298
Logging with Apachep. 299
Logging with IISp. 300
Urchinp. 300
Web Trendsp. 302
Order Processing Servicesp. 303
Mivap. 303
PayPalp. 305
Billing Solutionsp. 305
Portal Softwarep. 305
Rodopip. 306
Content Delivery Servicesp. 307
Akamaip. 309
Summaryp. 310
Advanced Hosting Markets
Growing Your Web Hosting Businessp. 313
Developing Partnerships with Data Centersp. 314
Toward Full Redundancyp. 317
Application Service Providersp. 319
Application Serversp. 322
Enhancing SQL Server Performancep. 323
Other Security Considerationsp. 324
Network Analysis Toolsp. 326
Case Study: Digexp. 327
Case Study: Digital Islandp. 329
Summaryp. 330
Emerging Marketsp. 331
MSPsp. 334
ASPsp. 335
Hardware Innovationsp. 337
Security Enhancementsp. 338
Summaryp. 339
Web Hosting Scripting Resourcesp. 341
Application Server Resourcesp. 343
Network Monitoring Resourcesp. 353
Network Monitoring Platforms (NMPs)p. 354
Monitoring Tools Integrated with Network Monitoring Platformsp. 354
Commercial Monitoring Tools Not Integrated with a Network Monitoring Platformp. 354
Public Domain or Free Network Monitoring Toolsp. 356
Introduction to Networkingp. 357
HTTP Error Codesp. 363
Internet Standard Specificationsp. 365
Indexp. 397
Table of Contents provided by Syndetics. All Rights Reserved.

ISBN: 9780072132793
ISBN-10: 0072132795
Series: Network Professional's Library
Audience: General
Format: Paperback
Language: English
Number Of Pages: 436
Published: 2nd October 2001
Publisher: McGraw-Hill Education - Europe
Country of Publication: US
Dimensions (cm): 22.86 x 19.05  x 3.18
Weight (kg): 0.86