Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power. How to organize graphics for quick perception
In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.
Visual Language for Designers includes:
How to direct the eyes to essential information
How to use visual shorthand for efficient communication
How to make abstract ideas concrete
How to best express visual complexity
How to charge a graphic with energy and emotion
About the Author
Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant based in the Washington, D.C. area in the fields of e-learning, visual communication, media design, and information design.
Introduction SECTION ONE: GETTING GRAPHICS An explanation of how we process visual information SECTION TWO: PRINCIPLES Organize for Perception Features that Pop Out Texture Segregation Grouping Direct the Eyes Position Emphasis Movement Eye Gaze Visual Cues Reduce Realism Visual Noise Silhouettes Iconic Forms Line Art Quantity Make the Abstract Concrete Big-Picture Views Data Displays Visualization of Information More than Geography Snapshots of Time Clarify Complexity Segments and Sequences Specialized Views Inherent Structure Charge It Up Emotional Salience Narratives Visual Metaphors Novelty and Humor Bibliography Glossary of Terms Sources Cited Directory of Contributors
Number Of Pages: 240
Published: 1st October 2011
Publisher: Rockport Publishers Inc.
Country of Publication: US
Dimensions (cm): 22.9 x 28.0
Weight (kg): 1.07
Edition Number: 1