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Visual Langauge for Designers : Principles for Creating Graphics That People Understand - Connie Malamed

Visual Langauge for Designers

Principles for Creating Graphics That People Understand

Paperback Published: 1st October 2011
ISBN: 9781592537419
Number Of Pages: 240

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Within every picture is a hidden language that conveys a message, whether it is intended or not. This language is based on the ways people perceive and process visual information. By understanding visual language as the interface between a graphic and a viewer, designers and illustrators can learn to inform with accuracy and power.

In a time of unprecedented competition for audience attention and with an increasing demand for complex graphics, Visual Language for Designers explains how to achieve quick and effective communications. New in paperback, this book presents ways to design for the strengths of our innate mental capacities and to compensate for our cognitive limitations.

Visual Language for Designers includes:

  • How to organize graphics for quick perception

  • How to direct the eyes to essential information

  • How to use visual shorthand for efficient communication

  • How to make abstract ideas concrete

  • How to best express visual complexity

  • How to charge a graphic with energy and emotion

    About the Author

    Connie Malamed has a background in art and cognitive psychology, with a B.S. in Art Education and an M.A. in Instructional Design and Technology. She is a consultant based in the Washington, D.C. area in the fields of e-learning, visual communication, media design, and information design.

  • Introduction SECTION ONE: GETTING GRAPHICS An explanation of how we process visual information SECTION TWO: PRINCIPLES Organize for Perception Features that Pop Out Texture Segregation Grouping Direct the Eyes Position Emphasis Movement Eye Gaze Visual Cues Reduce Realism Visual Noise Silhouettes Iconic Forms Line Art Quantity Make the Abstract Concrete Big-Picture Views Data Displays Visualization of Information More than Geography Snapshots of Time Clarify Complexity Segments and Sequences Specialized Views Inherent Structure Charge It Up Emotional Salience Narratives Visual Metaphors Novelty and Humor Bibliography Glossary of Terms Sources Cited Directory of Contributors

    ISBN: 9781592537419
    ISBN-10: 1592537413
    Audience: General
    Format: Paperback
    Language: English
    Number Of Pages: 240
    Published: 1st October 2011
    Publisher: Rockport Publishers Inc.
    Country of Publication: US
    Dimensions (cm): 22.9 x 28.0  x 1.8
    Weight (kg): 1.07
    Edition Number: 1

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