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Visual Intelligence How We Create What We See : How We Create What We See - Donald D. Hoffman

Visual Intelligence How We Create What We See

How We Create What We See

Paperback

Published: 17th February 2000
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Cognitive scientist Donald Hoffman's exploration of the extraordinary creative genius of the mind's eye "has many virtues, of which sheer intellectual excitement is the foremost" (Nature). Hoffman explains that far from being a passive recorder of a preexisting world, the eye actively constructs every aspect of our visual experience. In an informal style replete with illustrations, Hoffman presents the compelling scientific evidence for vision's constructive powers, unveiling a grammar of vision - a set of rules that govern our perception of line, color, form, depth, and motion. Hoffman also describes the loss of these constructive powers in patients such as an artist who can no longer see or dream in color and a man who sees his father as an impostor. Finally, Hoffman explores the spinoffs of visual intelligence in the arts and technology, from film special effects to virtual reality. This is, in sum, "an outstanding example of creative popular science" (Publishers Weekly).

This is a bit of a surprise. Books about cognition are often alarmingly difficult to understand, making one wonder whether cognitive scientists are any good at cognition. But Donald Hoffman is a cognitive scientist who both understands things and explains them. Although this book is really about how the brain works, it is absolutely fascinating just for its discussion and explanation of optical illusions and the tricks the eye plays on the brain. (Kirkus UK)

ISBN: 9780393319675
ISBN-10: 0393319679
Audience: General
Format: Paperback
Language: English
Number Of Pages: 320
Published: 17th February 2000
Publisher: WW Norton & Co
Country of Publication: US
Dimensions (cm): 23.4 x 15.8  x 2.0
Weight (kg): 0.61
Edition Number: 1